With the world cup now over and while the summer is hitting its peak, it’s time to start choosing the next in-person events to attend. Mobile advertising conferences will fill your calendar in the 2nd half of 2026, taking place all over the world.
In this article we are going to list 10 mobile advertising conferences which will take place between August and December, across multiple countries. From category-focused to industry-related events, there is plenty of choice.
Gamescom
Where: Cologne, DE
When: August 26-30th
Let’s kick our list off with Gamescom. As the name suggests, the conference’s focus is about mobile games and it represents Europe’s biggest game developers’ event. It will feature 220 sessions with almost 400 speakers. With topics ranging from game design to AI and user acquisition, it’s an excellent opportunity to assess the current state of mobile games.
Amongst the attendees there will be both indie and big studios, press, industry-related companies as well as trade organizations. If you are thinking about attending as partners/sponsors, exhibitors or speaker, you will have the chance to discover the latest trends and updates while also meeting industry leaders.
App Growth Summit
Where: London, UK
When: September 3rd
Secondly, we recommend App Growth Summit, which takes place in London at the Tower Hotel. Featuring 300+ industry experts, the London event will divide across debate, poll-led discussions and different additional formats. This time, the topics involve all app categories, as confirmed by the speakers, who represent companies like Vinted, Wolt, Flo, Bankin’ and many more.
This in-person event is invitation-only and it requires filling in a form and waiting for the response. In addition, vendors and service providers must be sponsors in order to attend.
Gamesforum
Where: London, UK
When: September 7-8th
Thirdly, we go back to mobile games again. This time, we are talking about a popular brand, Gamesforum, which takes place multiple times during the year, across different locations. The September event occurs in London and covers acquisition, retention and monetization strategies in the mobile gaming industry. From full-funnel strategies and rewarded channels to creatives and community engagement, there will be plenty to discuss.
Speaking of the participants, the 2026 agenda includes Boombit, Rovio, Zimad, Sciplay and Take-Two Interactive, amongst others. While later events will take place in Vancouver, San Francisco, Vietnam, Barcelona and Cyprus, the London event is the first to kick off the last months of 2026
App Promotion Summit
Where: New York, US
When: September 17th
Moving to the US, New York will host the next edition of App Promotion Summit, developed by Business Of Apps. This event will have a greater capacity compared to last year, welcoming more than 500 attendees, across 6 stages and 30+ sessions. Peloton, Audiomack, Weward and Bettersleep are just a few of the companies which will participate.
While the 4 core subjects of the conference are user acquisition, retention, product and revenue, the topics discussed will cover multiple areas. The impact of AI will be a key theme, together with real-time ROI optimization and personalized lifecycle journeys. Furthermore, speakers will discuss how the privacy-first approach is affecting mobile attribution, increasing the importance of incrementality measurement and multi-channel strategies.
Dmexco
Where: Cologne, DE
When: September 23-24th
Following up, we have Dmexco, a key event in the European mobile advertising landscape. Taking place across 2 days, the conference will cover all the major trends in the user acquisition industry. Agencies, commerce, tech & media are the 4 sections that will fill the 2026 agenda.
Last year, a record-breaking number of 40k+ people attended the event, from industry insiders to decision makers. Ahead of the upcoming edition, speakers from Netflix, Google and Meta have already been confirmed. The conference is open to all app categories and it will address a broad range of topics, not exclusively user acquisition.
SBC
Where: Lisbon, PT
When: September 29th - October 1st
The next event we would like to highlight is SBC, a.k.a. “The greatest show in iGaming”. While it is a part of a larger network of events, we are talking about the Lisbon edition, starting September 29th. A huge number of game developers will attend and the speakers will include names like Michael Jordan. It will be a great opportunity to learn about the latest trends and meet a wide range of new potential partners.
This year’s edition will address 18 different content themes such as emerging markets, customer experience, global regulation and the future of affiliate strategies, amongst others. There will be six different stages to host more than 600 industry leaders, who will share their insights about business-defining topics and intelligence.
Programmatic I/O
Where: New York, US
When: September 28-29th
Also happening at the end of September is New York’s Programmatic I/O. It is the largest conference exclusively focused on programmatic media and marketing. Curated by AdExchanger, it will take a deep dive into the latest trends surrounding the programmatic ecosystem, privacy-first updates, AI & CTV strategies. Attribution, measurement and regulation will also be heavily discussed.
Among the attendees, there will be leading brands like Disney, Paramount and Spotify, together with key industry players such as RTB house and Criteo. The special focus on programmatic advertising makes this event unique, delivering a narrow-targeted agenda and granting a certified learning experience for any participant. By connecting agencies, publishers, marketers and technology providers, Programmatic I/O will offer a valuable opportunity to all players involved.
Advertising week
Where: New York, US
When: October 5-8th
Only a few days later, it will be the turn of Advertising week, New York edition. The event will last 4 days and will bring together all the different parties of the advertising ecosystem: media, technology and marketing. Advertising Week aims at being a platform for B2B growth, connecting brand leaders, media executives, creators and innovators.
While it will cover multiple industries, games are included too and will have a big part in the upcoming edition. The conference is especially open to brand marketers, CMOs, adtech and martech teams, media buyers, agency executives and SMB leaders. This broad mix reflects the complexity of the industry and the intersection of multiple branches, which will be even deeper in the future.
Pocket Gamer Connects
Where: Helsinki, FI
When: October 20-21st
Shifting the focus to mobile games only, Helsinki will be the go-to capital next October. Indeed, Finland will host the upcoming edition of Pocket Gamer Connects. It should come as a surprise, since many popular mobile games come from nordic developers like Rovio and Supercell. This edition will focus on the impact of AI on mobile game development.
More than 1000 people will attend from all over the world, representing both indie and major game studios. PC, console, mobile, XR and more will be covered by 150+ speakers through showcase tables and pitching competitions. Besides the main stages, there will also be a massive expo area filled with booths and meeting spaces, which will turn to a networking reception and to the much awaited industry party during the evening.
App Promotion Summit
Where: Berlin, DE
When: November 12th
Last but not least, business of apps will bring the App Promotion Summit to Berlin. The venue will host 1000+ attendees and 80+ speakers, across 8 stages. These will be divided according to different themes like growth, user acquisition, retention&revenue, verticals and app talks. Besides the speaking sessions, there will also be workshops, agenda-setting discussions and interactive meetings.
Blinkist and Innogames are only 2 of the multiple confirmed companies which will have speakers at the conference. Attending the event there will be people from all app categories, like ride-hailing (Bolt, Free Now), e-commerce (Vinted, Zalando), music (Spotify) and learning (Babbel). By bringing together different players, APS will allow companies to solve challenges, connect with specialists and discuss the latest innovations through valuable conversations.
As you can see, there will be plenty of choice for mobile advertising conferences & events in the upcoming 5 months! Either interested in games-focused events or broader conferences, you can find the best fit for your company. Even though AI will be one of the main topics across all stages, in-person events are still a cornerstone of the mobile advertising industry.
Have you already chosen which conference(s) you are going to attend ? Let us know and reach out to our team to schedule a meeting ahead of time!
