Mapendo | Blog

Mobile Games Ads 2024: Monetization Strategies and User Acquisition Trends

Mobile game ads in 2024 represent a convergence of innovation, creativity, and strategic marketing. As the industry continues to evolve, it is essential for developers and advertisers to prioritize user experience and ethical considerations to ensure a sustainable and enjoyable gaming ecosystem for all.

Pietro Castellani

April 18, 2024

IAP And IAA: What is Netflix’s New Dilemma?

After two years since landing on the gaming market, Netflix records its first big success with the Grand Theft Auto trilogy. ‍The games' huge popularity may very well push the streaming platform towards introducing IAAs and IAPs in their apps. Find out why in this article!

Stella Saia

April 11, 2024

How To Master The Perfect Mobile User Acquisition Strategy

Mastering the intricacies of a mobile user acquisition strategy is not merely a necessity but a strategic imperative in today's digital world: From identifying the target audience to choosing the most effective channels and optimizing towards strategic KPIs, every aspect of the acquisition process plays a pivotal role in driving sustainable growth and success.

Pietro Castellani

April 9, 2024

Playable Ads: The Secret Weapon To Boost ROI

Playable ads have emerged as a powerful tool in mobile game advertising, offering an immersive and interactive experience for users and represent a groundbreaking evolution in the world of mobile games ads, offering a unique approach to engage with potential players: explore with us how they're reshaping the realm of mobile games ads, captivating audiences like never before.

Pietro Castellani

April 3, 2024

4 Mobile User Acquisition Strategies to Boost Your App's Growth

User acquisition is a crucial aspect of app growth. Without a solid user acquisition strategy, your app may remain unnoticed in the sea of apps available in the app stores.

Roberto Tranquilli

March 28, 2024

DSPs For App Marketing Campaigns: Everything You Need To Know

In the last decade, DSPs have been increasingly employed in app marketing campaigns, and proved efficient. As independent platforms, they work as a centralized hub connecting multiple sources of traffic through a single interface, making ad buying much more accessible. ‍But this is just one of the many advantages of relying on these platforms for your app marketing campaigns: let’s dive in into some more of the benefits of this practice!

Stella Saia

March 27, 2024