Mapendo | Blog

User Acquisition for Gaming and Non Gaming Apps: CPI vs CPA

In app install campaigns, app developers partner with sources like ad networks, DSPs and affiliate networks to acquire new users for their apps by showing them ads. Advertisers pay their UA partners through 2 different pricing models: CPI and CPA.

Roberto Tranquilli

June 30, 2023

Ads for Mobile Games: The Creatives Fight. Banners, Video or Playable?

Mobile game promotion uses a lot of different ads formats. Every mobile game marketer knows very well that one format is not enough, she must use a mix of formats and sources in order to achieve the best results, in terms of volumes and return on investment.

Lorenzo Viscanti

June 29, 2023

Mobile App Marketing 2023: Best Practices

App marketing has always been about getting new users and scaling volumes as much as possible, at least until a few months ago. However, with advertising budgets now tightening, ROI and profitability have become the main focus of mobile app marketing campaigns. Therefore, we’ve put together a list of best practices to make your app promotion efforts ROI-positive and acquire new users profitably.

Roberto Tranquilli

June 23, 2023

5 Successful Mobile App Marketing Campaigns Examples You Should Know

Mobile app marketing campaigns help app developers acquire new users and grow their apps profitably. Here are 5 successful examples of app marketing campaigns run by Mapendo.

Roberto Tranquilli

June 14, 2023

How to Promote Your App Profitably: 5 Effective Strategies for App Promotion

App promotion, a.k.a. app marketing or mobile advertising, refers to all marketing activities aimed at increasing the reach of mobile apps. Thus, app promotion is essential for advertisers who want to have their app in as many smartphones as possible.

Roberto Tranquilli

May 31, 2023

Advertising Mobile Games: the Ultimate Guide to Cost per Install

Moving towards the second half of 2023, mobile games still claim the crown as most downloaded app category. More than 90B new games downloaded, $110B spent by consumers on mobile games and a $336B ad spend on mobile games are just a few of the astonishing numbers cited by data.ai in their latest report about mobile games.

Roberto Tranquilli

May 22, 2023