Mapendo | Blog

AdAttributionKit vs SKAdNetwork

AdAttributionKit and SKAdNetwork are useful tools to obtain accurate mobile app attribution. AdAttributionKit is a new model introduced to solve some of the problems presented by SKAdNetwork and add essential features to obtain improved data. Find out the difference between the two!

Giulia Bergamaschi

July 9, 2024

How Mapendo Aims To Leverage And Optimize ROAS For Your UA Campaign

In the past few months ROAS has been replacing CPI as the preferred KPI. That's why Mapendo is turning to ROAS and choosing quality over quantity to ensure an effective campaign optimization for our clients. Find out how!

Giulia Bergamaschi

July 8, 2024

Why Ad Networks Are Essential To Boost Your ROAS

Marketers are increasingly choosing ROAS (return on ad spend) as the ultimate goal for their UA campaigns. Leveraging ad networks can significantly enhance your ROAS, but it requires a strategic approach. Find out how to boost your ROAS with ad networks!

Giulia Bergamaschi

June 26, 2024

The Benefits Of Ad Networks For Your UA Campaign

An effective way to tackle the challenge of effectively reaching and engaging your target audience is using ad networks to connect advertisers with publishers.This article explores the various benefits ad networks can offer and shows you how to leverage their potential!

Giulia Bergamaschi

June 20, 2024

Mapendo multi-page ads efficiently grew Once subscribers 4X

We’re delighted to share our latest user acquisition case study, chronicling our successful partnership with Social Discovery Group (SDG). Mapendo multi-page ads helped Once grow their subscribers 4X

Mapendo Team

June 19, 2024

How To Choose An Ad Network For Your UA Campaign

Ad networks represent a bridge between advertisers and publishers and are necessary for marketers to reach their audience and for publishers to earn fair revenues for their ads. Keep reading if you want to find out what factors you should consider when choosing an ad network for your UA campaign!

Giulia Bergamaschi

June 18, 2024