Mapendo | Blog

How to Acquire high-LTV users for Finance Apps

In recent years, the success of finance apps has been driven by technological advances, the spread of smartphones, and the growing demand for simple and accessible financial services. These apps have revolutionized money management simplifying once-complex tasks and eliminating the need to go to the bank.

Laura Podaru

January 31, 2025

Best Finance Apps for 2025

Finance apps are digital platforms that enable both individuals and businesses to access, manage or gain insights into their finances, as well as make financial transactions. These apps have made financial services more accessible by offering a wide range of features, from mobile payments and transfers to budgeting and investment tools.

Laura Podaru

January 29, 2025

User Acquisition for OTT Platforms: Best Strategies

OTT platforms have transformed the way users consume media content, becoming an integral part of daily life of millions of people around the world. In order to attract new users and expand their subscription base, these platforms also actively engage in user acquisition campaigns.

Laura Podaru

January 28, 2025

What are Streaming Ads: the Ultimate Guide

Streaming Ads are digital ads that are shown while you are watching a video or listening to audio content on internet-connected devices. These types of ads are a powerful tool for user acquisition, since they can reach highly targeted audiences through streaming platforms.

Laura Podaru

January 27, 2025

Mobile Games Trends in 2025

Over the past few years, the mobile games industry has undergone significant changes and this evolving market is reflected in the revenue trends and consumer spending patterns that emerged in 2024, showcasing both challenges and opportunities for developers.

Laura Podaru

January 23, 2025

CTV for User Acquisition: Best Strategies for Apps in 2025

In recent years, the use of connected TV (CTV) has grown due to the increasing use of over-the-top (OTT) platforms as an alternative to traditional cable and satellite services.

Laura Podaru

January 22, 2025