Mapendo | Blog

First Outstanding Results of Mapendo New Dynamic Ad Units

As promised last week, we’re back sharing the first promising results of our latest product, Mapendo’s ad technology for video and playable ads. Indeed, similarly to what we do with dynamic banners, we’ve revamped our technology, now able to dynamically optimize also videos and playables towards ROI.

Roberto Tranquilli

September 1, 2023

UPDATE - Mapendo Job Posting

We’re writing this statement in order to let you all know that we’re NOT looking for a digital specialist and we’re NOT reaching out to people via whatsapp or any other channel offering job contracts.

Mapendo Team

August 31, 2023

Mapendo Launches New Dynamic Banner Technology

In the last few months, we’ve started testing with app developers our latest feature for user acquisition campaigns: dynamic banner technology. In this article we’ll show the first impressive results achieved by the new app install banner ads generated by our technology, their impact on installs and, above all, ROI.

Roberto Tranquilli

August 25, 2023

IAP vs IAA: User Acquisition for Mobile Games

Before launching app install campaigns with new user acquisition partners, mobile game developers always set their KPIs in terms of profitability. Indeed, ROI has become the most important topic about user acquisition for mobile games.

Roberto Tranquilli

August 4, 2023

Grow Your Mobile Game With a DSP: What Does It Take ?

Mobile DSPs have proven a successful user acquisition tool for many mobile games in recent years. Most demand side platform companies help mobile apps grow providing them with sophisticated targeting capabilities, A.I.- powered optimization and automation.

Roberto Tranquilli

July 25, 2023

Boost ROI for Mobile Games: Top 3 Metrics to Look at

ROI seems to be the holy grail for mobile games’ developers, when talking about user acquisition. Don’t get me wrong, acquiring huge volumes of new users is still the ultimate goal, as long as such users generate revenue and bring value to the business.

Roberto Tranquilli

July 18, 2023