Mapendo | Blog

Creative A/B Testing: What It Is And Why It Is Crucial To App Campaign Optimization Strategy

Creatives play for sure a big role in any paid user acquisition strategy but what really makes them effective to the eyes of users ? Design ? Format ? Copy ?

Mapendo Team

May 27, 2022

Creative Rotation Strategies For Your App Campaign Optimization

When it comes to mobile app install campaigns, creatives are a key factor for achieving success. But producing effective creatives isn’t enough because users tend to pay less attention to what they see due to many reasons such as banner blindness.

Mapendo Team

May 27, 2022

What is SKAdNetwork?

Apple introduced the SKAdNetwork in 2018, basically it is a different approach to campaign measurement that limits how data at the user level is available to the app developer (or the ad network).

Mapendo Team

May 27, 2022

What is View-Through Attribution? Does it Hurt Your Organic App Install ?

In mobile app install campaigns, conversions are attributed to ads via two attribution models: click-through attribution (CTA) and view-through attribution (VTA). The former measures a conversion when the user clicks on an ad and downloads the app within an attribution window

Mapendo Team

May 27, 2022

5 Tips To Deliver A Perfect Report For Your App Install Campaigns

The first thing advertisers want to know when reading a report is whether or not their campaign is generating results. Therefore, measuring only impressions, clicks and conversion rates isn’t enough

Mapendo Team

May 27, 2022

How Algorithms Can Solve The Attribution Problem

We live surrounded by algorithms, and as the world, and internet, have grown exponentially in the past few years, these types of machine learning processes have become common for organizations of all kinds. But, what is an algorithm?

Mapendo Team

May 27, 2022