Mapendo | Blog

Mafia City Gets a 10x In-App Revenues increase thanks to Mapendo's platform

China-based game developer Yotta Games specialised in action strategy mobile games aimed at increasing its global presence. 250M+ users have already downloaded their games in 150 countries.

Mapendo Team

May 9, 2024

AI To Power Your Mobile Advertising Efforts: Mapendo's UA Platform

We’ve seen in our day-to-day life how AI has revolutionized almost every aspect of our everyday actions, thanks to its deeply pervasive nature, and mobile app advertising is no exception to the trend. But in exactly which ways does AI for mobile advertising or AI for user acquisition work? ‍Let’s find out!

Stella Saia

May 8, 2024

What Is Programmatic Video Advertising: Strategies, Benefits And Latest Trends

As brands navigate the ever-evolving landscape of digital advertising, understanding the power and potential of programmatic video advertising is crucial for staying ahead in the market: by harnessing the capabilities of data-driven automation, advertisers can deliver targeted messages to specific audiences, optimize campaign performance in real-time and drive greater ROI.

Pietro Castellani

April 30, 2024

In-App Purchases Optimization: UA Strategies To Boost Your App Revenue

The continuous refinement of targeting approaches and integration of advanced technique to data-driven optimization are essential for staying competitive in the ever-evolving mobile app landscape. Understanding the intricacies of in-app purchases is integral to crafting an effective mobile app user acquisition strategy that not only attracts new users but also nurtures them into loyal, high-value customers.

Pietro Castellani

April 24, 2024

Mobile Games Ads 2024: Monetization Strategies and User Acquisition Trends

Mobile game ads in 2024 represent a convergence of innovation, creativity, and strategic marketing. As the industry continues to evolve, it is essential for developers and advertisers to prioritize user experience and ethical considerations to ensure a sustainable and enjoyable gaming ecosystem for all.

Pietro Castellani

April 18, 2024

IAP And IAA: What is Netflix’s New Dilemma?

After two years since landing on the gaming market, Netflix records its first big success with the Grand Theft Auto trilogy. ‍The games' huge popularity may very well push the streaming platform towards introducing IAAs and IAPs in their apps. Find out why in this article!

Stella Saia

April 11, 2024