Mapendo | Blog

App User Acquisition Cost: 4 Essential Pricing Strategies

In 2024, just winning new users for your app is not enough anymore. App developers are focusing more and more on acquiring high-quality users through cost-effective user acquisition campaigns: the goal is obtaining satisfactory results without wasting any resources in terms of time and money. That is where the importance of user acquisition costs comes in.

Stella Saia

February 9, 2024

SuperBowl LVIII: Best Sport Betting Apps for 2024

Approaching Sunday, we’ll provide you with a list of the most popular sport betting apps in 2024, where you’ll have the chance to make your predictions about SuperBowl LVIII and add more thrills to an already much anticipated live sport event!

Roberto Tranquilli

February 8, 2024

User Acquisition Campaigns: 5 Key Steps To App Success

User acquisition has by now affirmed itself as an industry in its own right. According to Data.Ai, it hit an expense by app developers of $362B just in 2023. ‍User acquisition can either be organic and happen by chance or be non-organic and be obtained through paid or owned media marketing. Non-organic user acquisition can be achieved through different channels, like programmatic advertising, influencer marketing and affiliate marketing. Selecting the right channel goes hand in hand with reaching your set target.

Stella Saia

February 7, 2024

What Is An Ad Networks? User Acquisition Inside Mobile Ad Networks

Half of the world’s total amount of advertising spend is digital ads alone: it’s clear indeed that advertisements in 2024 are an unavoidable part of our life, and Mobile Ad Networks are crucial in the advertising market: Ad networks are digital platforms that connects advertisers with publishers to facilitate the buying and selling of advertising space. By leveraging the capabilities of Ad Networks, advertisers can mazimize revenue.

Pietro Castellani

February 7, 2024

App User Acquisition Cost: Key Insights For Mobile Growth

In the whole process of running a mobile app’s business, everything goes through the user acquisition activity; it’s fundamental to elaborate a user acquisition strategy, and its efficiency depends mostly on user acquisition cost. Every mobile app marketing goal is to achieve a positive ROI, ARPU and LTV: these are the metrics that express the success of your mobile app's business.

Pietro Castellani

February 2, 2024

A Year in Review: Jumping into 2024 with Key Insights for App Marketing

Welcome to the recap of our thrilling journey through the dynamic realm of mobile marketing in 2023. From decoding the intricacies of CPI rates to predicting the future with 2024 trends, join us as we reflect on the highlights of the past year and prepare to conquer new frontiers in 2024!

Viola Zannarini

January 31, 2024