Mapendo | Blog

Mobile Games Trends in 2024: Unveiling the Future in 7 Steps

As we approach 2024, the gaming industry prepares for transformative trends that will bring innovation and exciting developments in players' and developers’ lives. In this article we offer you some anticipations about 7 key mobile games trends in 2024!

Giulia Zonno

December 11, 2023

Holiday Season App Promotion: 5 Steps Towards Success

Christmas is coming, and this is the time for huge opportunities and challenges. From long–term user growth, ASO optimization, holiday season app promotion, to holiday-themed and A/B testing creatives, in this article you will find 5 possible steps you can take to successfully create and advertise your app during the holiday season.

Giulia Zonno

December 5, 2023

Most Popular Mobile Games in 2023: 10 Examples Across 3 Game Categories

As the end of the year approaches, we are here to present you 10 among the most popular mobile games in 2023 across 3 game categories: puzzle games, casual games, and strategy games. This article highlights the appeal and the strengths of these games, exploring their gameplay mechanics and popularity.

Giulia Zonno

December 1, 2023

Mobile Games Advertising: How Operating System and Geolocation Affect Mobile Games ROI

Discover the impact of Operating Systems and Geolocation on mobile games ROI. Understand the differences between Android and iOS, how geolocation influences advertising costs, and review ROI data for various countries. Gain valuable insights to enhance your mobile game marketing strategy. Check out the full article for an overview of these critical factors!

Giulia Zonno

November 29, 2023

La mia esperienza a Mapendo: cosa significa lavorare con noi

Mapendo accoglie sempre con grande piacere gli studenti dell’Università di Bologna che vogliono entrare nel vivo del mondo del marketing, e lo fa attraverso una proposta di tirocinio immersiva e coinvolgente. Carlo Indrizzi, studente di Lingue straniere, ci racconta com'è andato il suo tirocinio nel team marketing di Mapendo.‍

Mapendo Team

November 28, 2023

What Is User Acquisition (UA): 5 Tips to Run Effective App Campaigns

If your goal is to run a successful user acquisition campaign, this article is for you! For mobile apps to thrive in such a competitive market, carrying out effective marketing activities and advertising campaigns is essential. Here, we show you different key strategies that you can implement to achieve a long-term success.

Giulia Zonno

November 23, 2023