Mapendo | Blog

Top-Notch User Acquisition: 5 Common Mistakes to Avoid

Ever faced the frustration of a user acquisition campaign that fell short of expectations? In this article, we uncover five common mistakes and offer practical insights to ensure your campaign is optimized for maximum ROI.

Viola Zannarini

January 11, 2024

How Mapendo Helps App Developers Optimize Their UA Activities

Despite the continuous evolution that affects the mobile app marketing industry, carrying out successful user acquisition campaigns remains of paramount importance. Reading this article you will discover how Mapendo helps app developers optimize their user acquisition activities in order to reach long-term success.

Giulia Zonno

January 10, 2024

Playable Ads Beyond Mobile Games: 3 Successful Examples

Join us in this adventure as we discover the magic of playable ads! We'll explore how non-gaming apps use interactive experiences to grab people's attention, change the way they get new users, and totally transform the mobile app scene. The future of mobile ads is all about being creative and capturing users’ attention!

Viola Zannarini

January 4, 2024

Mobile Games CPI in 2024: Trends and Insights to Boost ROI

As the curtain goes up on the mobile game scene of 2024, revolution is in the air. Forget trying to rack up downloads, now it's all about CPI. Developers have a real shot at profitability and some serious ROI optimization, thanks to an accurate CPI for mobile games rate. With the power of CPI, marketers move through uncharted territory and enter 2024 victorious.

Viola Zannarini

December 29, 2023

Advertising Games in 2024: 4 Ad Creatives Examples

Explore the dynamic world of game development and discover how advertising games have become a strategic revenue approach, seamlessly integrating ads for a non-disruptive player experience. From the effectiveness of various ad formats to successful examples like My Perfect Hotel, Royal Match, Angry Birds 2, and Gaminator, delve into the key insights shaping the future of mobile app marketing.

Giulia Zonno

December 22, 2023

How Advertising in Mobile Games Boosts Revenues and ROI

Discover the keys to boosting profits and getting players more engaged through strategic advertising in mobile games. As mobile games take over our phones and tablets, developers and advertisers take advantage of different ad types like banner ads, interstitials, videos, playables, and incentivized ads to capture the user's attention without messing up their gaming experience.

Viola Zannarini

December 20, 2023