Mapendo | Blog

How Advertising in Mobile Games Boosts Revenues and ROI

Discover the keys to boosting profits and getting players more engaged through strategic advertising in mobile games. As mobile games take over our phones and tablets, developers and advertisers take advantage of different ad types like banner ads, interstitials, videos, playables, and incentivized ads to capture the user's attention without messing up their gaming experience.

Viola Zannarini

December 20, 2023

User Acquisition For Agencies

Leverage our machine learning powered platform to scale your clients’ user acquisition campaigns. Our proprietary OpenRTB bidder helps acquire high-quality users while ensuring full transparency and brand-safety.

Mapendo Team

December 18, 2023

Mobile Games Trends in 2024: Unveiling the Future in 7 Steps

As we approach 2024, the gaming industry prepares for transformative trends that will bring innovation and exciting developments in players' and developers’ lives. In this article we offer you some anticipations about 7 key mobile games trends in 2024!

Giulia Zonno

December 11, 2023

Holiday Season App Promotion: 5 Steps Towards Success

Christmas is coming, and this is the time for huge opportunities and challenges. From long–term user growth, ASO optimization, holiday season app promotion, to holiday-themed and A/B testing creatives, in this article you will find 5 possible steps you can take to successfully create and advertise your app during the holiday season.

Giulia Zonno

December 5, 2023

Most Popular Mobile Games in 2023: 10 Examples Across 3 Game Categories

As the end of the year approaches, we are here to present you 10 among the most popular mobile games in 2023 across 3 game categories: puzzle games, casual games, and strategy games. This article highlights the appeal and the strengths of these games, exploring their gameplay mechanics and popularity.

Giulia Zonno

December 1, 2023

Mobile Games Advertising: How Operating System and Geolocation Affect Mobile Games ROI

Discover the impact of Operating Systems and Geolocation on mobile games ROI. Understand the differences between Android and iOS, how geolocation influences advertising costs, and review ROI data for various countries. Gain valuable insights to enhance your mobile game marketing strategy. Check out the full article for an overview of these critical factors!

Giulia Zonno

November 29, 2023