Mapendo | Blog

How to Build the Best Ad Unit for Mobile Games User Acquisition

To succeed in mobile game user acquisition, UA mangers need to prioritize creative materials and wise budget allocation. Explore strategies like engaging ads, emotional connections, A/B testing, and dynamic solutions that help optimize ROI in the mobile game industry.

Viola Zannarini

October 9, 2023

5 Examples of Successful App Marketing Campaigns for Mobile Games

Mobile games aiming for success need a good user acquisition marketing campaign. We will take a look at 5 examples of famous mobile games and see which creatives they use to acquire new users.

Carlo Indrizzi

October 9, 2023

Creatives' A/B Testing and User Acquisition for Mobile Games: Best Ad Formats 2023

In 2023, selecting the right creatives is crucial for mobile game user acquisition. Different game categories have preferred creatives, and crafting a successful strategy requires effective A/B testing, thoughtful creative selection and understanding of user engagement.

Viola Zannarini

October 5, 2023

IAPs And Mobile App Monetization

There are many different ways to monetize an app. In here, we will dip into some features and advantages of the IAPs model, along with a few considerations on IAAs, and we will map out the approach that Mapendo employs when optimizing user acquisition and mobile games monetization.

Carlo Indrizzi

October 2, 2023

How to Boost User Acquisition for Mobile Games with Mapendo Dynamic Ad Units

Video and playables ads have been leading mobile creatives’ trends for months, especially when it comes to mobile game user acquisition. That’s why Mapendo focused its latest product release on combining both video and playable ads, adding end cards too.

Roberto Tranquilli

September 29, 2023

CPI VS CPA: Which To Choose And Why

Choosing the right pricing model can be crucial in an app install campaign's success. Here, we will talk about the different aspects to this decision with a particular focus on goals and try to shed some light on this topic.

Carlo Indrizzi

September 27, 2023