Mapendo | Blog

Mission: Installs Possible! 4 Tips to Increase Your App Installs

Want to see your app skyrocket in popularity? With over 2 million apps available in the App Store and Google Play, it can be a challenge to stand out and attract users.Getting people to actually download your app is the ultimate challenge for any app developer. But fear not, we've got you covered! In this article, we'll share some proven strategies to increase your app installs and get your app noticed.

Chiara Patrizi

May 4, 2023

Ready, Set, Acquire: Mobile Gaming User Acquisition in 2023

Let's face it, in the world of mobile gaming, it's not just about how good your game is, it's about how many users are playing it. User acquisition can make or break a game, and developers and publishers are constantly seeking new and innovative ways to attract players. To be successful, you need to be creative, strategic, and have a bit of luck on your side. In this article, we'll see the latest developments and how user acquisition for mobile games will change in 2023.

Chiara Patrizi

May 3, 2023

Playing for Keeps: Top 3 Mobile Gaming Ad Trends of 2023

This year the competition for mobile gamers' attention will be fierce and advertisers have no choice but to level-up their mobile game advertising strategy. In 2023, the world of mobile game ads will see many exciting trends, from interactive gameplay to personalized ads. It's time to step up your game and unleash creativity in new and exciting ways that will captivate mobile gamers around the world. Let’s explore the top trends in mobile gaming ads that will help you leave your competitors in the dust!‍

Chiara Patrizi

April 28, 2023

Mobile Games CPI Rates 2023: How to Stay Ahead of the Curve

In the world of mobile gaming user acquisition, advertisers are fighting to win the hearts and wallets of gamers everywhere. With the stakes higher than ever, the cost per install (CPI) has become the ultimate battleground. Let's dive into the world of Mobile Games CPI rates and find out what has changed.

Chiara Patrizi

April 27, 2023

Luni’s Omada App Decreases CPA by 26% with Mapendo

Luni and Mapendo started their partnership with the goal of increasing Omada’s iOS users across multiple countries, mostly in western Europe. When ramping up user acquisition activities, their main concern is to avoid wasting money on users who only give the app a try and quit shortly after having downloaded it.

Roberto Tranquilli

April 26, 2023

Don’t Get Left Behind: How to Scale Your Mobile User Acquisition Campaign with Managed DSPs

In the world of mobile advertising, and specifically user acquisition campaigns, we often speak of campaign managers who are in charge of managing them. Effective campaign management is crucial for any mobile app business that wants to maximize the ROI of its advertising efforts. But what exactly is campaign management? In what activities does it consist? In this article not only will I look at the crucial aspects of setting up a mobile user acquisition campaign, but also what day-to-day management means.‍

Chiara Patrizi

April 24, 2023