Mapendo | Blog

Mobile Attribution Models And The Role Of AppsFlyer In App Marketing

Mobile attribution is a fundamental part in the world of app marketing, made even more complex by the emergence of recent regulations that protect user privacy. Let's analyze some models with which mobile attribution is performed, also considering the contribution of platforms like AppsFlyer, and how they comply with data protection laws.

Carlo Indrizzi

October 31, 2023

How To Lower CPA In Your Subscription App

Adjusting CPA in your subscription app becomes vital if you really want to optimize it and monetize it. This post will investigate several strategies with which you will be able to lower CPA in your subscription app.

Carlo Indrizzi

October 30, 2023

Best Halloween Apps 2023: Our Top Spooky Picks

Whether you're a Halloween enthusiast or just looking to add some eerie fun to your life, these are the best Halloween apps of 2023, and they're here to take your celebrations up a notch. From Zombies, Run! to Vampify, they promise a chillingly good time. Get ready to embrace the spooky season with these top Halloween apps and let the haunting begin!

Viola Zannarini

October 27, 2023

Halloween 2023 And Mobile Games: 8 In-Game Events Not To Miss

October has arrived, and with it, the haunting season of Halloween draws near. And if you're a fan of both fang-tastic thrills and video games, there's only one thing you must do: find out which games launch Halloween events within their eerie realms.

Carlo Indrizzi

October 24, 2023

Best Mobile Games Ads: High-Impact Ads Across 7 Game Categories

Enter the dynamic realm of mobile game ads as we explore the primary gaming categories, encompassing immersive Interactive Stories, intricate Puzzles, and exhilarating Action games. Along the way, we'll examine popular games such as Genshin Impact and Candy Crush, shedding light on the mysteries of the mobile game world.

Viola Zannarini

October 24, 2023

A Guide For Mobile Game Advertising: What To Do, What To Expect

If you have developed a mobile game and don't know how to promote it, don't say anything else. We have compiled all the necessary knowledge in this guide, with one goal in mind: to plan an effective marketing campaign for your app.

Carlo Indrizzi

October 23, 2023