Mapendo | Blog

App Marketing Campaigns Strategy: 6 Unconventional Techniques

Mobile app marketing strategy refers to the strategies and techniques used to promote a mobile application to potential users while driving app downloads and engagement. It is about interacting with customers and figuring out your potential to communicate effectively with them.

Beatrice Bursese

February 22, 2023

The Best Mobile DSPs for App Marketing in 2023: a Revolutionary Road

When it comes to user acquisition techniques, what has radically reshaped the process of ad buying and selling is an evolving technology you need to have a handle on to fierce the competition in mobile app marketing. Mobile DSPs (Demand Side Platforms) as powerful automation tools utilizing artificial intelligence have optimized and revolutionized the advertising ecosystem.

Elena Strappato

February 17, 2023

Cost per Install Rates 2023. How to Optimize Your Mobile User Acquisition Strategy

Cost per install (CPI) is a digital marketing metric that measures the cost of acquiring a new mobile app user. Specifically, CPI is the amount of money spent on advertising or marketing activities to get a user to download and install a mobile app on their device.

Lorenzo Viscanti

February 16, 2023

Mobile User Acquisition Report 2023: Best Strategies to Grow Your App

In 2023, mobile user acquisition is expected to be a crucial component of any successful mobile marketing strategy. The mobile industry has seen exponential growth over the past few years, and the trend is expected to continue in the coming years. As a result, mobile user acquisition has become more competitive, and companies will need to be more innovative in their approach to stay ahead of the curve.

Roberto Tranquilli

February 14, 2023

Gaming App Marketing: The Best Tips For An Effective Mobile User Acquisition Strategy

Without a doubt, we are in the golden age of mobile games. In the last few years, the industry of mobile games has become the biggest vertical in every key metric of mobile user acquisition. The gaming app business is booming, and mobile games constitute a quarter of all iOS App Store apps.

Beatrice Bursese

February 14, 2023

How the Hell Do Free-to-Play Mobile Games Make Money? Everything You Always Wanted to Know About It (*But You Never Dared to Ask)

When app developers launch a free-to-play mobile game on the market, the real challenge is to face the multiple financial efforts that players may not see. Development costs can be high, and developers need to make the ends meet and find resources to guarantee a quality product while virtually ensuring that users will not pay to download the app they have crafted.

Elena Strappato

February 13, 2023