Mapendo | Blog

CPI App Campaigns’ Optimization: How To Get It Right!

Cost per install (CPI) is a predetermined price for which every advertiser agrees to pay the publisher every time a user installs their app. This model is used in app campaigns because it represents one of the most used metrics in app marketing, and it is different from CPA, which refers to a pricing model where advertisers pay media sources a fixed rate based on some post-install events or generated by the user.

Beatrice Bursese

December 16, 2022

Mobile App Marketing Best Practices

Mobile app marketing has become an essential part of any business' digital marketing strategy. In this article we will focus on best practices for app campaigns measurement.

Lorenzo Viscanti

December 16, 2022

Pay per Install

Pay per install campaigns have become a popular method since a few years for app developers to drive growth and gain new users for their mobile apps. These campaigns work by making users install an app as a result of showing ads. The app developer pays a set amount for each successful installation, hence the name "pay per install."

Lorenzo Viscanti

December 15, 2022

Paid User Acquisition For Apps: How to Choose Between Mobile DSPs and Ad Networks?

One essential step in a paid user acquisition campaign is to cooperate with the right acquisition partners, in other words, intermediaries that enable advertisers to acquire new users through marketing activities. When working within the field of app install campaigns, especially in programmatic campaigns, you can select between mobile DSPs and Ad Networks.

Elena Strappato

December 14, 2022

Hyper-casual Racing Game Gains 138% ROI With Mapendo’s ML-Powered Creative Optimization

Our client is a hyper-fast mobile game publisher, which also helps game developers to create new mobile games and climb the ranks in the app store. We agreed on running app install campaigns for a racing mobile game, which ranks among the top 100 apps in the category.

Roberto Tranquilli

December 13, 2022

Contextual Targeting For App Marketing

Contextual targeting is having a comeback to the world of online advertising. Online adv was dominated by behavioral targeting, but everything is changing.

Lorenzo Viscanti

December 9, 2022