Mapendo | Blog

Hyper-Casual Games: Best Practices For An Effective UA Strategy

The mobile gaming industry is rapidly expanding worldwide, this burgeoning growth has inevitably led to the development of a large number of game categories, such as strategy games, casino games, hyper-casual games and many others. In such a competitive industry, advertisers’ challenge is to stand out and reach the top position in the search pages. However is not an easy task, especially without a well-structured User Acquisition strategy.

Chiara Patrizi

March 14, 2023

The Best Ad Creatives Strategies to Promote Mobile Games in 2023

Over the last few decades, the mobile games universe has grown so widely popular to become one the world’s most favorite gaming forms, and the primary source of growth in the digital game market. After a general outline to illustrate the fundamental guidelines for an effective mobile games creative campaign, this article will help you orientate in the 2023 digital advertising landscape by exploring specifics of mobile games creatives for your app promotion.

Elena Strappato

March 14, 2023

In-App Marketing Strategies for Your 2023 Campaign Optimization

In 2023, the number of app downloads is expected to grow up to 299 billion. In such a highly competitive business, app developers cannot but rely on advertising strategies and in-app marketing activities to bring out the best in their products to acquire new users and win the competition. For this reason, and for you to emerge, finding the most effective in-app marketing strategy for user acquisition campaigns and investing in campaign optimization will be of crucial importance.

Elena Strappato

March 10, 2023

How to Increase App Installs While Lowering Your CPI

When looking to increase app installs through user acquisition campaigns, CPI is often the main pricing model employed in such campaigns, and it can be fixed or variable depending on the negotiation between advertisers and app marketers.

Roberto Tranquilli

March 10, 2023

App Advertising Costs: 3 Key Issues To Consider For Your UA Campaign

How much does App Advertising cost? This is probably one of the most common questions that arises when talking about Mobile App Promotion. Understanding how much an Ad Campaign costs is a tough nut to crack for advertisers. Therefore, in this article we’ll go through some crucial aspects you need to know about App Advertising Costs.

Chiara Patrizi

March 9, 2023

How to Calculate Cost Per Install

Many of the advertisers we are working with use some very advanced techniques to calculate and predict Return per Install. Since the monetization funnel takes time after the install, some prediction model is needed to measure the value brought in via an user acquisition channel.