Mapendo | Blog

2023’s Mobile UA Strategies: How to Strike a Balance Between Monetization Metrics and Privacy Needs

Considering the new challenges that the digital market is going to be faced with in 2023, it will be even more important for advertisers to keep relying on metrics and measurement despite «the privacy tidal wave» that has been striking the market since the summer 2021.

Elena Strappato

January 11, 2023

Promote Your App: How to Use Targeting and Retargeting to Get it Right

However obvious it may look, targeting and even retargeting operations are two essential abilities you cannot do without if you want to improve your app. This article will bring you up to speed with all you need to know about it.

Elena Strappato

January 4, 2023

Mobile App Marketing Channels: How To Grow Your App

App marketing means promoting your mobile app in order to grow your user base and your business too, by getting users to engage with the app and to generate revenues, either through ads or in-app purchases.

Roberto Tranquilli

December 29, 2022

App Marketing Techniques: The Role of Mobile Measurement Partners (MMPs)

It is an imperative for app developers to rely on paid app marketing techniques to drive new users and acquire loyal and high-quality customers. To do so, the first essential step would be to integrate with Mobile Measurement Partners or MMPs

Elena Strappato

December 27, 2022

CPI App Campaigns: The Most Comprehensive Guide To Cost Per Install

Mobile user acquisition can be defined as the strategy employed to drive new users to an app. This strategy includes various possible activities such as paid media marketing, owned media marketing, and app store optimization (ASO).

Beatrice Bursese

December 23, 2022

CPI App Campaigns’ Optimization: How To Get It Right!

Cost per install (CPI) is a predetermined price for which every advertiser agrees to pay the publisher every time a user installs their app. This model is used in app campaigns because it represents one of the most used metrics in app marketing, and it is different from CPA, which refers to a pricing model where advertisers pay media sources a fixed rate based on some post-install events or generated by the user.

Beatrice Bursese

December 16, 2022