Mapendo | Blog

All About Creatives Strategy For a Successful App Paid User Acquisition Campaign

Creatives can be defined as powerful persuasive digital tools designed to entice users not only to click on the ad, but also to install and convert. Within the framework of the app paid user acquisition campaign, Creatives can highly persuade people to view, hear, and interact with the ad.

Elena Strappato

December 6, 2022

CPI Campaigns: Top 3 Benefits For User Acquisition

Every app developer must deal with marketing strategies to target mobile users to download their app. CPI campaign is what you need to adopt if you want to increase the number of users of your app.

Beatrice Bursese

December 5, 2022

What Does It Take To Start A Successful CPI App Campaign

An app install campaign is a strategy tailored to acquire users to download your app. Growing the user base of your mobile app is getting more and more important if you want to be competitive in the current mobile app world. The focus of an app install campaign is also to get high-quality users who really engage with the app generating revenues.

Beatrice Bursese

December 2, 2022

The Definitive Guide To Mobile App KPIs 2023

Tracking and analyzing the correct mobile app KPIs also allow advertisers to optimize their user acquisition efforts, allocating their budget only on the most profitable sources and leveraging high-quality users in order to increase ROI since day 1.

Roberto Tranquilli

December 1, 2022

Paid User Acquisition: The Essential Steps For An Effective App Campaign

How can advertisers face the growing competition on the Apple App Store and Google Play Store, seeing the increasing number of apps available on the market?

Elena Strappato

November 30, 2022

Definition of Contextual Targeting for App Marketing

With iOs14.5 Apple reduced the ability to track the behavior of users, thus limiting the creation of audiences, useful for optimizing advertising campaigns. This is called behavioral targeting and it is used to create powerful audiences that are used for optimizing the advertising activities.