Mapendo | Blog

Paid User Acquisition: The Essential Steps For An Effective App Campaign

How can advertisers face the growing competition on the Apple App Store and Google Play Store, seeing the increasing number of apps available on the market?

Elena Strappato

November 30, 2022

Definition of Contextual Targeting for App Marketing

With iOs14.5 Apple reduced the ability to track the behavior of users, thus limiting the creation of audiences, useful for optimizing advertising campaigns. This is called behavioral targeting and it is used to create powerful audiences that are used for optimizing the advertising activities.

Lorenzo Viscanti

November 24, 2022

Examples Of Mobile App KPIs For User Acquisition

Mobile apps generate a huge amount of data based on users’ in-app activity, from sessions and registrations to purchases and ads views. App developers are able to track and monitor all these post-install events by integrating with Mobile Measurement Partners (MMPs) such as Appsflyer, Adjust and Singular.

Roberto Tranquilli

November 24, 2022

The Ultimate Guide On App Marketing Campaign's Creatives

When your app is on the market, and it is getting attention and downloads, you need to take advantage of that engagement through an effective mobile app marketing strategy. There are many ways to let your app grow its users.

Beatrice Bursese

November 23, 2022

App User Acquisition: All The Benefits Of A CPI App Campaign

User acquisition (UA) is the process of acquiring new users through various marketing activities. The main forms of user acquisition are organic, non-organic (or paid) and app store optimization (ASO).

Lorenzo Viscanti

November 18, 2022

American Shopping App Jumps 3X In Registrations With Mapendo's CPA App Campaigns

The advertiser asked Mapendo to run a CPA app campaign, paying for users who registered and created an account after having downloaded and installed the app.

Roberto Tranquilli

November 16, 2022