The term app promotion refers to mobile app marketing and the process of advertising a specific app. If you are an app developer, a strong mobile user acquisition strategy is crucial for the promotion of your app in the Google App Store or the Apple Store. To achieve this goal, you must try bringing users to your app through a successful mobile app promotion strategy that can help you face a high competition industry.
Mobile app promotion involves all the app marketing activities (both organic and paid) which intend to bring users to your app thanks to the marketing strategies applied within your campaign.
There are a considerable number of app promotion strategies, and this article will provide you with the best practices to follow when planning your mobile app growth strategy. Here’s a list of all the most effective strategies:
- Know your target audience
- Grow organically with App Store Optimization (ASO)
- Leverage your blog or website
- Run offline advertising
- Leverage influencer marketing
- Set up your presence on social media and use email marketing
- Grow your app with Paid User Acquisition
Now, let’s learn more about the paid user acquisition strategy!
1. Paid user acquisition for your app promotion strategy
Paid user acquisition is a set of non-organic activities used to acquire new users. These activities can be developed through different media channels which address a target audience. For this reason, starting from a paid user acquisition strategy is a good solution if you want to grow your app quickly while developing an effective mobile app promotion strategy.
Paid user acquisition can help you grow both visibility and downloads of your app, reaching consumers that are more likely to make in-app purchases, going beyond the more common organic acquisition. What’s more, a strong paid user acquisition can maintain a high retention rate, while obtaining a huge number of users: enhancing your position in the app ranking will certainly bring many benefits!
2. Benefits of a paid user acquisition strategy
As we have already clarified in the previous paragraph, one of the most important benefits brought by paid user acquisition is the achievement of high-quality users. Thanks to its sophisticated targeting capabilities, paid user acquisition can help every developer with the acquisition of users that can make a purchase, leave a good review or refer your app to a friend. What’s more, paid user acquisition takes advantage of some machine learning algorithms to optimize mobile app promotion with the help of business KPIs such as ROI.
When it comes to the promotion of an app, you should be able to select the most appropriate KPIs for your app install campaign. This strategy will help you determine the choice of your mobile app marketing plan, taking into consideration the main goal that your campaign must focus on and monitoring the trend of the app campaign.
ROI is a business KPI which refers to the return on investment. Calculating ROI means measuring your net profit by determining the return on a particular investment against the cost of that investment. In your paid user acquisition plan you can include performance-based channels, i.e. you only pay for valuable results such as installs and in-app events. This makes it easier to optimize campaigns for ROI and improve the long-term profitability of the app.
Conclusions
To sum up, mobile app promotion is an essential part of app development, and any advertiser must follow these specific tips to grow their app in terms of both revenues and user base. Paid user acquisition makes it possible through business KPIs that can facilitate the optimization of the app campaign.
