Mapendo | Blog

Popular US Streaming Platform Increases Install-To-Subscription Rate By 25% Achieving CPI Target With Mapendo

Mapendo was tasked by one of the biggest streaming platforms in the U.S. with the goal of increasing the number of subscribers while keeping CPIs below $5. We agreed with their marketing team to run a fixed CPA app campaign, targeting iOS users in North America, Brazil and Mexico.

Mapendo Team

October 13, 2022

Sport App Growth: Get Ready For Thanksgiving And The Festive Season With These 3 App Marketing Strategies

Thanksgiving day provides a great opportunity for some app developers to give a boost to their mobile user acquisition efforts. Betting and fantasy sports apps benefit from Thanksgiving day multiple NFL games, acquiring new users and having the existing ones generating in-app purchases and revenues.

Roberto Tranquilli

October 7, 2022

How To Successfully Grow Your Mobile App Subscription Business In 2023

Recently, Apple has been pushing a lot of app developers to rely more and more on in-app purchases, especially subscriptions. Advertising works up to a certain point, especially for smaller apps, while in-app purchases have proven to be an effective way to generate revenues and pay the development costs.

Lorenzo Viscanti

October 3, 2022

The Best Mobile App Marketing Strategies That Will Drive Growth In 2023

It is beyond dispute that, nowadays, it is becoming more and more difficult to stand out among all the apps available on Google and Apple app stores, and the key to dominating the world of Mobile App Marketing is building up a successful optimized strategy.

Mapendo Team

October 3, 2022

How A Clicker Game Increased ROI By 2x Switching To Video Creatives For App Install Campaign

Mapendo has been working with a well known idle game aiming at generating new downloads and new players. We’ve been starting running the campaign with banners, generating new installs at a very cost-efficient rate.

Mapendo Team

September 30, 2022

User Acquisition Strategy For Apps: Grow Your User Base With Cost Per Install Campaigns

In this guide we’ll describe what it takes in order to design an effective mobile user acquisition strategy, providing suggestions based on our experience with app advertisers from mobile games, shopping and fintech categories.

Roberto Tranquilli

September 29, 2022