Mapendo | Blog

How To Set Up A Successful App Install Campaign Strategy

A successful app install campaign doesn’t end with its launch, but it needs to be monitored over time and to be constantly improved. The initial strategy is a necessary but not sufficient condition for making effective user acquisition efforts.

Mapendo Team

May 10, 2022

How To Boost ROAS For Your App User Acquisition Campaigns

ROAS (Return On Ad Spend) measures the revenues generated from each dollar spent on app install campaigns. It can be computed as the ratio between the total revenues of an ad campaign and the total cost and it is believed to be good as long as it is positive.

Mapendo Team

May 10, 2022

Demand Side Platforms: What is it? How does it work?

A demand side platform, also known as DSP, is basically an operating system which lets advertisers buy digital advertising with a completely automated process. To be more specific, it is a technological platform that allows marketers to be linked directly to publishers who are selling their ad inventory through a marketplace.

Mapendo Team

May 10, 2022

The State Of Mobile Games in 2022

In 2021, the global mobile game’s market was worth $135.9 billion and this is projected to reach an astonishing $169.7 billion in 2025. This phenomenal growth is why we all need to be paying attention to the mobile games sector and the role of paid user acquisition.

Mapendo Team

May 10, 2022