All Articles By Cecilia Cavazzuti

User Acquisition: How to choose the Right Partner to grow your App

A structured evaluation process not only helps reduce risk, but also makes it easier to identify partners that can become reliable long-term growth channels. Here’s what to do when evaluating a potential partner:

Cecilia Cavazzuti

April 23, 2026

The 5 Biggest User Acquisition Challenges in 2026

User acquisition has never been simple, but in 2026 it has become structurally more complex and the challenges that teams encounter are always more difficult to face. The aim of this article is to describe the key user acquisition challenges in 2026, exploring the transformations they underwent and what they mean for modern growth strategies.

Cecilia Cavazzuti

April 23, 2026

The State of Mobile Apps 2026

The aim of this article is to, therefore, share benchmark highlights for each of these categories’ success, such as mobile games’ high scale, rewards-based apps’ high registration rate and betting apps’ high-value users.

Cecilia Cavazzuti

April 23, 2026

What is Incrementality and Why it's becoming central in User Acquisition in 2026

Marketers are shifting towards more aggregated and privacy-based methodologies, and this is where the concept of incrementality gains prominence: 71% of advertisers consider it the most important KPI in retail media networks and in the user acquisition field.

Cecilia Cavazzuti

April 23, 2026

User Acquisition: 4 tips to look for new growth partners

How can app developers find new user acquisition partners? We suggest focusing on 4 core dimensions, which are essential in today’s context of mobile advertising industry, before making a decision.

Cecilia Cavazzuti

April 23, 2026

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