Cecilia Cavazzuti

Mobile Games Advertising: the Complete Guide to CPI

Cost per Install (CPI) is considered one of the crucial metrics in mobile game advertising, since it determines how efficiently marketing budgets are transformed into active players. It is therefore essential for mobile game developers to understand how CPI works, what influences it and how it fits into user acquisition strategy, and explaining it is the aim of this article.

Cecilia Cavazzuti

April 23, 2026

Building an Effective User Acquisition Strategy for App Growth

To acquire users effectively, it is necessary to attract the ones who will engage with the app and continue to do it long-term, and to understand how to do it, we have compiled some key considerations and tips on how to build an effective user acquisition strategy.

Cecilia Cavazzuti

April 23, 2026

What are the best sportsbooks and betting apps ahead of World Cup 2026?

Multiple sportsbooks are already providing several betting options to cover the whole tournament: in this article, just like we did for the Superbowl, we will focus on the main apps that offer these services during the 2026 WC.

Cecilia Cavazzuti

April 23, 2026

User Acquisition: How to choose the Right Partner to grow your App

A structured evaluation process not only helps reduce risk, but also makes it easier to identify partners that can become reliable long-term growth channels. Here’s what to do when evaluating a potential partner:

Cecilia Cavazzuti

April 23, 2026

The 5 Biggest User Acquisition Challenges in 2026

User acquisition has never been simple, but in 2026 it has become structurally more complex and the challenges that teams encounter are always more difficult to face. The aim of this article is to describe the key user acquisition challenges in 2026, exploring the transformations they underwent and what they mean for modern growth strategies.

Cecilia Cavazzuti

April 23, 2026

The State of Mobile Apps 2026

The aim of this article is to, therefore, share benchmark highlights for each of these categories’ success, such as mobile games’ high scale, rewards-based apps’ high registration rate and betting apps’ high-value users.

Cecilia Cavazzuti

April 23, 2026

What is Incrementality and Why it's becoming central in User Acquisition in 2026

Marketers are shifting towards more aggregated and privacy-based methodologies, and this is where the concept of incrementality gains prominence: 71% of advertisers consider it the most important KPI in retail media networks and in the user acquisition field.

Cecilia Cavazzuti

April 23, 2026

User Acquisition: 4 tips to look for new growth partners

How can app developers find new user acquisition partners? We suggest focusing on 4 core dimensions, which are essential in today’s context of mobile advertising industry, before making a decision.

Cecilia Cavazzuti

April 23, 2026

Featured
No items found.
Categories
Mapendo
Solutions
Mobile App Marketing Glossary
Case Studies
Strategy
Marketing
Technology
Mapendo SRL
Via Rizzoli 1/2, 40125 Bologna
Italy
VAT IT03249711205
PRODUCT
Grow Your AppROAS-driven GrowthTechnologyDynamic Creatives
SOLUTIONS
Mapendo for GamesMapendo for ShoppingMapendo for FintechMapendo for Agencies
resources
BlogCase StudiesGlossaryContact
company
About UsCareersPrivacy PolicyCookie Policy