Why do we highly recommend implementing an app promotion strategy from day 1?
Well, with the total number of app downloads already reaching 36.9 billion in Q1 2022, now it is the time to work on acquiring as many of these potential users as possible. As mobile apps become an increasingly more integral part of many peoples’ day-to-day lives, more apps are coming to the market than ever before. It's no longer enough to rely on organic acquisition channels, meaning that you need to apply the following app promotion strategies to acquire your users:
Our first tip is to be aware of all the app promotion channels you can avail of, and which would be best to put your resources into:
App promotion channels:
Gaining new users for an app is known as mobile user acquisition, or UA for short. Paid and unpaid methods are both used to acquire new mobile users. In the context of mobile user acquisition, app promotion is a strategy centered around generating installs, typically accomplished through sponsored activities such as advertising campaigns and promotional offers. Let's take a closer look at these app advertising channels:
Paid user acquisition for mobile devices: Paid user acquisition is the term used to describe all paid marketing initiatives used to attract new users to an app. As a result, paid user acquisition is a method of promoting non-organic installs.
Organic mobile user acquisition: Is the term for app downloads that take place when users are not affected by advertisements but may be nevertheless driven by marketing efforts. While organic installs—which users download on their own initiative—might be significant as a sign of their interest in and commitment to your app, this app promotion strategy has some limitations. For instance, you may have less scalability, a tougher time reaching a larger audience, and lesser targeting ability with organic installs.
The following are 3 other important factors that advertisers need to consider when it comes to implementing an app promotion strategy:
- Sizing up and locating the right users
First, learn as much as you can about your target audience. Learn what matters to them most when it comes to apps. You can successfully create a mobile user acquisition strategy that resonates to your audiences by learning more about who they are and what they want. This will enable you to get the best results from your app promotion activities by optimizing them.
- Automate campaign optimization
The following app promotion tactic makes use of digital display marketing: Any type of graphic online advertising is referred to as "digital display advertising." These advertisements include native ads, videos, and banners. You can leverage Mapendo’s solutions to automatically optimize campaigns to maximize your KPIs and find profitable scale.
- Focus on ROAS and long-term profitability.
To determine whether your app install campaigns are successful and whether your users are high-quality users, it is crucial to keep track of your efforts and spending. Keeping track of the ROAS (return on ad spend) is very beneficial while promoting apps. Setting up app install marketing targets in advance is crucial. By doing this, you'll be able to more effectively control the costs associated with acquiring mobile users and find the right balance between scalability and long-term growth.
As you can see, the sky's the limit in terms of app promotion strategies. Spend time developing a strong mobile user acquisition plan and approach it as you would any other traditional product launch. Knowing who your target audience is, how to optimize your campaigns using automation, and focusing on ROAS are the 3 key steps to crack the code and acquire your users.