Mapendo | Blog

Why Mobile Attribution Matters: Everything You Need To Know In 2024

Mobile attribution is directly responsible for the growth of your app and not something to overlook. By matching touchpoints like clicks and impressions to app installs and in-app events, mobile attribution offers us an insight into the user’s journey and on how to more accurately predict future interactions.

Stella Saia

March 7, 2024

AI Marketing: How To Boost User Acquisition ROI For Mobile Games

ChatGPT and artificial intelligence were all the rage in 2023, growing exponentially in users thanks to easy accessibility, and their popularity shows no sign of decreasing.‍ In this article we’ll explore how AI can be applied to marketing, with an in-depth study of its potential role in mobile games user acquisition campaigns.

Stella Saia

March 1, 2024

User Acquisition For Mobile Games: 6 Strategies To Boost Retention Rate

In the ever-evolving world of mobile gaming, mastering user acquisition strategies to maximize retention rates emerges as the main step for developers striving for enduring success; by employing a strategic approach that encompasses personalized onboarding experiences, enhanced App Store Optimization (ASO), data-driven targeting, engagement-driven ad campaigns, influencer partnerships and community building, developers can maximize retention rates and drive sustained growth in user acquisition for mobile games.

Pietro Castellani

February 26, 2024

What Are Playable Ads? 3 Benefits Of Interstitial Banners For Users Acquisition

Playable ads represent an effective approach to digital advertising, leveraging interactivity and immersion to captivate target audiences in a way that traditional ad formats cannot and come in various forms, ranging from simple puzzles and quizzes to more elaborate simulations and challenges. Besides, Interstitial playable ads leverage interactive elements to provide users with a hands-on preview of a product or service. By embracing different strategies advertisers can maximize the impact of playable ads.

Pietro Castellani

February 21, 2024

Mobile App Marketing Predictions For 2024: See What's Coming

In 2024, the mobile app marketing landscape is witnessing a profound transformation propelled by the rise of AI-powered solutions, influencer marketing and social commerce; also, the year 2024 heralds a significant shift towards an increased emphasis on user privacy and data security. As we look ahead to the future, the key to unlocking opportunities and driving sustainable growth lies in staying ahead of the curve: see what's coming for the future!

Pietro Castellani

February 16, 2024

2024’s Top Mobile App Events: Mark Your Calendars!

Mobile app events sure prove useful in navigating new trends arising in the market, keeping mobile app developers, publishers and marketers up to date. But which to choose? Open this article to know.

Stella Saia

February 16, 2024