Launching an app is just the beginning. With millions of apps available in app stores, standing out and gaining new users is a challenge.
March 12, 2025
In questo articolo, Laura Podaru, studentessa dell’università di Bologna, racconta la sua esperienza di tirocinio nel nostro team marketing.
March 4, 2025
Giada D'Aloja, studentessa dell'università Alma Mater Studiorum di Bologna, ci racconta la sua esperienza di tirocinante curriculare all'interno del team marketing di Mapendo.
March 3, 2025
Understanding Cost per Install (CPI) by app category is crucial for advertisers that aim to develop effective user acquisition strategies and optimize ad spend. Each app category has unique characteristics that significantly influence CPI, depending on factors such as competitiveness, target audience, and user engagement potential.
February 26, 2025
CPI by country refers to the variation in Cost Per Install (CPI) across different geographic regions, influenced by local economic conditions, user behavior, and market dynamics. As mobile advertising continues to grow globally, understanding these regional differences is essential for advertisers to optimize their user acquisition campaigns.
February 25, 2025
The sports app market is growing rapidly, fueled by the increasing interest in sports betting and fantasy sports apps. With the global sports betting market projected to reach $77.87 billion by 2025, user acquisition for sports apps is crucial.
February 21, 2025
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