Mapendo | Blog

Mobile App Marketing: Best Strategies to Boost Users and Long-Term Growth

Discover how mobile app marketing combines data, creativity, and multi-channel tactics to turn installs into loyal users and long-term profitability.

Margherita Rossi

February 20, 2026

CPI and CPA: the Combination That Best Suits Your App Growth Needs

CPA or CPI? Actually, one isn’t better than the other. The real question is how to successfully combine them.

Martina Sbrighi

February 17, 2026

The Role of Mobile User Acquisition in 2026: Trends and Strategies

Learn how mobile user acquisition works and expand your knowledge on the most effective acquisition channels, the fundamental role of AI and the importance of a solid user acquisition strategy.

Martina Sbrighi

February 12, 2026

Super Bowl LX 2026: Top UA Strategies for Sports Apps Growth

This article breaks down proven growth strategies and highlights the best betting apps to capitalise on Super Bowl LX before, during, and after kickoff.

Margherita Rossi

February 6, 2026

Maximizing App Success: A Complete Guide to In-App Purchases

Discover how in-app purchases turn free users into high-value customers, explore real-world examples from top apps, and learn how data-driven strategies can maximise app revenue.

Margherita Rossi

February 2, 2026

Mastering In-App Advertising: From Impressions Increase To Revenue Optimization

This article provides a comprehensive overview of how in-app advertising works, the main ad formats, and the best practices to maximise revenues while preserving a positive user experience.

Margherita Rossi

January 20, 2026