Mapendo | Blog

App User Acquisition: All The Benefits Of A CPI App Campaign

User acquisition (UA) is the process of acquiring new users through various marketing activities. The main forms of user acquisition are organic, non-organic (or paid) and app store optimization (ASO).

Lorenzo Viscanti

November 18, 2022

American Shopping App Jumps 3X In Registrations With Mapendo's CPA App Campaigns

The advertiser asked Mapendo to run a CPA app campaign, paying for users who registered and created an account after having downloaded and installed the app.

Roberto Tranquilli

November 16, 2022

3 Effective App Promotion Strategies For Your App Install Campaign In 2023

The term app promotion is used to define mobile marketing and it is related to the process of advertising an app. Due to the high number of apps in the app stores, developers should ensure a solid mobile user acquisition strategy for the promotion of their apps. For this reason, mobile app promotion is used to bring users to your app facing high competition in the app industry.

Mapendo Team

November 14, 2022

App Marketing Strategy For 2023: 3 Successful Tips

How often have you searched for apps in the Google or Apple store and decided to download one app rather than another? Well, all these activities are strictly connected with the Mobile App Marketing strategy, which describes all the marketing campaigns specifically designed for acquiring app users and increasing revenue.

Lorenzo Viscanti

November 9, 2022

CPI App Campaign Optimization: The Definitive Guide

What is a CPI campaign? Cost per install, also known as CPI, is a predetermined pricing model used in app install campaigns for which every advertiser agrees to pay to the publisher every time a user installs their app.

Roberto Tranquilli

November 4, 2022

How Does App User Acquisition Work? The Best Strategies To Acquire Users For Your App

User acquisition, shortened to UA, is the process of acquiring new users for a mobile app and it is intended to generate installs through marketing activities. In the field of mobile apps, User Acquisition is the action used to drive new users to an app and this process can be achieved with the help of various marketing activities.

Lorenzo Viscanti

October 25, 2022