Mapendo | Blog

Black Friday 2024: The Ultimate Guide For Effective User Acquisition

Black Friday has evolved into one of the most anticipated shopping events of the year, and for mobile apps it presents a golden opportunity to capitalize on the surge in consumer shopping activity. With millions of people searching for the apps with the best deals, it’s the perfect moment for apps to shine, as they can leverage this high-demand period to offer personalized promotions and exclusive discounts, directly to users’ devices.

Alice Costa

November 19, 2024

Black Friday 2024: Get Ready With These 10 Must-Have Apps

Black Friday is the ultimate shopping event of the year, and in today’s digital age, the right apps can make all the difference in scoring the best deals. In this article, we’ll highlight the top 9 apps you need to download before Black Friday 2024, ensuring you make the most of this shopping extravaganza.

Alice Costa

November 15, 2024

Affiliate Marketing For Apps: Everything You Need To Know

One of the most effective strategies for user acquisition is Affiliate Marketing for apps. It is an advertising channel that aims at the acquisition of mobile users for a company’s mobile app. Affiliate marketing has become one of the main tools for paid user acquisition.

Alice Costa

November 8, 2024

Cost Per Install (CPI) for mobile games: best insights for an effective UA campaign

In this article we will focus on CPI for mobile games. CPI is a crucial metric for mobile game developers and marketers because it provides valuable insights into the effectiveness of their marketing campaigns and helps them assess the return on investment (ROI) for various marketing channels or strategies.

Alice Costa

November 5, 2024

Building an Effective User Acquisition Strategy for App Growth

In this article, we’ll explain why an effective User Acquisition Strategy is essential for the success of any app and give you some tips for optimizing your strategy. To generate revenue and promote your game or app, attracting users is crucial.

Alice Costa

October 30, 2024

Mobile App Marketing: The Complete Guide To Scale Your App Campaigns

In this guide, we’ll take a deep dive into mobile app marketing campaigns, providing you with the best tips throughout every step of the campaign, from planning to launch and optimization. App marketing campaigns allow advertisers to acquire new users for their apps, potentially increasing also their ROAS and revenue.