Mapendo | Blog

In-App Marketing Strategies for Your 2023 Campaign Optimization

In 2023, the number of app downloads is expected to grow up to 299 billion. In such a highly competitive business, app developers cannot but rely on advertising strategies and in-app marketing activities to bring out the best in their products to acquire new users and win the competition. For this reason, and for you to emerge, finding the most effective in-app marketing strategy for user acquisition campaigns and investing in campaign optimization will be of crucial importance.

Elena Strappato

March 10, 2023

How to Increase App Installs While Lowering Your CPI

When looking to increase app installs through user acquisition campaigns, CPI is often the main pricing model employed in such campaigns, and it can be fixed or variable depending on the negotiation between advertisers and app marketers.

Roberto Tranquilli

March 10, 2023

App Advertising Costs: 3 Key Issues To Consider For Your UA Campaign

How much does App Advertising cost? This is probably one of the most common questions that arises when talking about Mobile App Promotion. Understanding how much an Ad Campaign costs is a tough nut to crack for advertisers. Therefore, in this article we’ll go through some crucial aspects you need to know about App Advertising Costs.

Chiara Patrizi

March 9, 2023

How to Calculate Cost Per Install in 2023

Many of the advertisers we are working with use some very advanced techniques to calculate and predict Return per Install. Since the monetization funnel takes time after the install, some prediction model is needed to measure the value brought in via an user acquisition channel.

Lorenzo Viscanti

March 8, 2023

Grow Your Mobile Game App With a Winning User Acquisition Strategy

Mobile gaming continued to run the entertainment industry in 2022, generating billions in revenue. In such a high-competitive field, as well as a good product you will need a killer User Acquisition Strategy to gain your potential users’ attention. You’ll have to stand out amongst your competitors with a tight UA strategy that can endorse the success of your mobile game app.

Chiara Patrizi

March 7, 2023

Apps That Knew Too Much? Why Privacy Policy Does Matter in App Tracking Contrasting Issues

Any discussion about personal data is always involved with privacy concerns and controversial issues. Since iOS 14.5 brought in the new privacy policy to regulate access to the users’ ID and personal data through their consent, the digital ecosystem has changed into a more privacy-oriented and user-friendly environment.

Elena Strappato

March 7, 2023