Mapendo | Blog

CPI VS CPA: Which To Choose And Why

Choosing the right pricing model can be crucial in an app install campaign's success. Here, we will talk about the different aspects to this decision with a particular focus on goals and try to shed some light on this topic.

Carlo Indrizzi

September 27, 2023

ROI VS ROAS: What's Best For Mobile Games User Acquisition

In this analysis, we will weigh the similarities and differences, as well as the pros and cons, of ROI and ROAS applied to user acquisition in mobile games, while also focusing on the parameter of time in correlation with these indicators in order to improve an app install campaign.

Carlo Indrizzi

September 26, 2023

Mobile Games ROAS: How to Handle a Drop in ROAS and Scale It Again

In this article, we’ll delve more into the topic by describing how to analyze a possible drop in your mobile games’ ROAS, and outlining how we at Mapendo work in order to optimize user acquisition towards ROAS.

Roberto Tranquilli

September 22, 2023

Mobile Games Ads - The Importance of SKOverlay

The promotion of mobile games with ads uses lots of different creative formats. Every kind of creative format has different characteristics. Since the advent of iOs 14.5 there is a new possibility, enhancing (almost) every kind of creative format, SkOverlay.

Lorenzo Viscanti

September 12, 2023

First Outstanding Results of Mapendo New Dynamic Ad Units

As promised last week, we’re back sharing the first promising results of our latest product, Mapendo’s ad technology for video and playable ads. Indeed, similarly to what we do with dynamic banners, we’ve revamped our technology, now able to dynamically optimize also videos and playables towards ROI.

Roberto Tranquilli

September 1, 2023

UPDATE - Mapendo Job Posting

We’re writing this statement in order to let you all know that we’re NOT looking for a digital specialist and we’re NOT reaching out to people via whatsapp or any other channel offering job contracts.