Mapendo | Blog

Mobile App Promotion: 7 Tips To Successfully Grow Your App In 2022

Mobile App promotion refers to all of the app marketing activities, both organic and paid, designed to bring users to your app and to face the fierce competition in the mobile app industry. There are plenty of app marketing strategies to promote your app and grow your user base.

Roberto Tranquilli

July 22, 2022

User Acquisition For Mobile Games: Breaking Down By Genre

Mobile devices are being used to play mobile games anywhere at any time, making them much more practical than traditional console gaming. With this, something to consider for mobile user acquisition is that the demographics of mobile gamers have also been evolving and changing.

Mapendo Team

July 21, 2022

6 App Marketing KPIs To Optimise Your Mobile User Acquisition Strategy

Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile user acquisition strategy is working. The following are the most important KPIs to incorporate as part of your app user acquisition strategy.

Mapendo Team

July 19, 2022

User Acquisition For Subscription Apps: Why Mobile Games Are No Longer Kings

This is the first time mobile games don’t claim the top spot in terms of consumer spending, and it has a natural impact on mobile user acquisition too. Ad spend from subscription apps, which was already growing during and after the pandemic, is now expected to see a dramatic boost.

Roberto Tranquilli

July 15, 2022

Remittance App Paysend Gets +176% Registrations With Mapendo's Programmatic Platform

Paysend’s challenge was acquiring not just new customers, but users who’d send money via their app. These are high-quality users, who generate money and add value to their clients. Paysend's mission was a North America- and Western Europe-targeted user acquisition campaign for iOS.

Roberto Tranquilli

July 13, 2022

Deterministic Attribution: What You Need To Know To Drive Mobile User Acquisition Post iOS 14

It has been nothing short of a disruptive year for advertisers, with many drastic changes to the mobile app advertising landscape. From iOS 14 implications on mobile attribution, to technological advances that followed, read on as we explore it all, and what it means for deterministic attribution as we know it.

Mapendo Team

July 13, 2022