Mapendo | Blog

Cost Per Install By App Categories In 2024

With 2023 starting to wrap up and the mobile app marketing world getting more and more competitive by the hour, now more than ever it is fundamental to know everything about one of the most employed pricing model in the business, Cost Per Install, to get ready fo 2024. In this article, we will find more about the variations of Cost Per Install across different app categories.

Carlo Indrizzi

November 17, 2023

The Best Mobile Games Ads for 2024

As we approach 2024, it's vital to acknowledge the importance of strong advertising campaigns for tackling new challenges and seizing opportunities within mobile app marketing. In light of this, here you will read about the best mobile games ads for this new year and have the chance to better know Mapendo’s ad technology for video and playable ads: Dynamic Ad Units.

Giulia Zonno

November 16, 2023

Mobile Games Advertising KPIs: Top 5 Metrics to Monitor

In this article we’ll present five crucial KPIs to monitor that can determine the success of your mobile game advertising: Retention Rate (RR), Life-Time Value (LTV), Average Revenue Per User (ARPU), Return On Investment (ROI), and Return On Ad Spend (ROAS). Constantly monitoring allows you to collect crucial information about the performance and success of your mobile game advertising and implement effective improvement strategies.

Giulia Zonno

November 14, 2023

Cost Per Install By Country In 2024

Mobile App Cost per Install is the price metric used in mobile user acquisition. Cost Per install changes by country obviously as mobile traffic price depends mostly on the platform and the country. Thus itt is always necessary to bear in mind that CPI varies around the world, so it becomes mandatory to know the disparity between different countries in 2024 in order to better adjust your budget.

Carlo Indrizzi

November 14, 2023

Mobile App Marketing: Crucial Tips For 2024

With 2023 coming to an end, we have deemed it necessary to gather the most important takeaways to approach 2024 with the right tools and mindset. Click on the link inside this article to download the complete PDF report, augmented with data!

Carlo Indrizzi

November 10, 2023

Best Black Friday Apps: the Go-To Shopping Solutions for 2023

With the holiday season around the corner, Black Friday buzz is in the air and apps like Flipp, eBay and Fetch Rewards can bring exclusive discounts and incredible deals right to your fingertips, making your holiday shopping a breeze. So, explore these apps for a stress-free and successful Black Friday shopping experience!

Viola Zannarini

November 8, 2023