Mapendo | Blog

What Is User Acquisition (UA): 5 Tips to Run Effective App Campaigns

If your goal is to run a successful user acquisition campaign, this article is for you! For mobile apps to thrive in such a competitive market, carrying out effective marketing activities and advertising campaigns is essential. Here, we show you different key strategies that you can implement to achieve a long-term success.

Giulia Zonno

November 23, 2023

Thanksgiving 2023: 3 Must-Have Sports App

Thanksgiving Day not only is the one of the most important holidays of the year, but it also represents a chance for sports and betting apps to put out some special content and unmissable opportunities to acquire new users and get additional revenue. Here are 3 important sports app and their promotions for Thanksgiving 2023.

Carlo Indrizzi

November 22, 2023

7 Effective Mobile Games Ads to Improve Your Advertising Strategies

How many times have you come across numerous mobile games ads while playing on your mobile? This is exactly what you are going to read about in this article. Here, we will offer you a comprehensive exploration of 7 effective games advertising strategies that have proven to be particularly impactful.

Giulia Zonno

November 20, 2023

Predicting 2024: Ad Formats Performance In Mobile App Marketing

Keeping track of the best ad formats to employ in your mobile app marketing strategy will be highly beneficial for your 2024 chances of success. Read this article to know what the best performing formats of 2023 were and to find out about the rising trends of 2024.

Carlo Indrizzi

November 20, 2023

Black Friday 2023: 6 Effective User Acquisition Strategies for Your App

It's almost time for Black Friday and we've got the perfect guide to help you get the most out of your marketing campaign! We've got the essential strategies you need to know, from attracting new customers to optimizing app store search results. Don't miss out on the chance to make the most out of this shopping season!

Viola Zannarini

November 17, 2023

Cost Per Install By App Categories In 2024

With 2023 starting to wrap up and the mobile app marketing world getting more and more competitive by the hour, now more than ever it is fundamental to know everything about one of the most employed pricing model in the business, Cost Per Install, to get ready fo 2024. In this article, we will find more about the variations of Cost Per Install across different app categories.

Carlo Indrizzi

November 17, 2023