Mapendo | Blog

Clicker Games: Meant To Be Simple, But Still Captivating

Clicker games must not be overlooked in the mobile gaming world, as they offer a unique chance of entertainment thanks to their easy and relaxing features. Let's see some examples of this "clicker games" sub-genre of the incremental games category and understand the differences from idle games, with a final glimpse at a possible advertising strategy if you have developed your own clicker game.

Carlo Indrizzi

October 17, 2023

Best Mobile Games Ads that We Like

Let's jump into the mobile gaming world with some awesome examples of user acquisition campaigns. From "Royal Match" to "Gardenscapes" and "Candy Crush," we'll check out how these ads can tap into our emotions, making us want to install and get lost in these awesome gaming experiences.

Viola Zannarini

October 13, 2023

The Importance Of In-App Advertising In Mobile Games

In this article, we will delve into the concept of In-App Advertising, focusing on which kind of ad formats are used in mobile games according to their category. At the same time, we will take a look at the differences between IAA and In-App Purchases, another popular monetization model in game advertising.

Carlo Indrizzi

October 13, 2023

How To Choose The Best DSP In App Marketing Optimization

Choosing the right DSP for your mobile app marketing optimization can be a challenge and you may have many doubts about it. With this article about what Mapendo can bring as your partner, we will try to clear the air and shed some light on the topic.

Carlo Indrizzi

October 11, 2023

How to Build the Best Ad Unit for Mobile Games User Acquisition

To succeed in mobile game user acquisition, UA mangers need to prioritize creative materials and wise budget allocation. Explore strategies like engaging ads, emotional connections, A/B testing, and dynamic solutions that help optimize ROI in the mobile game industry.

Viola Zannarini

October 9, 2023

5 Examples of Successful App Marketing Campaigns for Mobile Games

Mobile games aiming for success need a good user acquisition marketing campaign. We will take a look at 5 examples of famous mobile games and see which creatives they use to acquire new users.

Carlo Indrizzi

October 9, 2023