Mapendo | Blog

Pay Per Install Networks: The Differences Between Programmatic And Affiliate

Pay per install campaigns play an important role in the promotion of mobile apps, especially mobile games, as they involve paying a publisher a fixed amount for each installation of an app as a result of the ad shown. This new procedure has helped many developers with the acquisition of new users and the growth of their apps.

Beatrice Bursese

February 9, 2023

Effective Mobile App Promotion Strategies You Need To Know In 2023

The term app promotion refers to mobile app marketing and the process of advertising a specific app. If you are an app developer, a strong mobile user acquisition strategy is crucial for the promotion of your app in the Google App Store or the Apple Store.

Beatrice Bursese

February 7, 2023

Get the Latest Mobile User Acquisition Report for 2023

App Marketing industry registered an impressive growth in the past year, with mobile ad spend 14% higher than 2021. $336B were spent in mobile advertising, confirming its crucial role in mobile user acquisition strategies. As a result, new app downloads grew too, surpassing 250 billion and following the positive trends of the previous years.

Roberto Tranquilli

February 3, 2023

Mobile App Marketing Insights: Multi-Creative Optimization in the Post-ATT World

Since the release of Apple’s iOS 14 in 2021, the world of mobile app marketing has changed. Indeed, working with a small amount of data available, it has been necessary to rethink the whole creatives framework and develop innovative creatives tools such as multi-creatives optimization. This new testing solution has proven to be an efficient and rewarding strategy for marketers to adjust to the privacy-ruled creative framework.

Elena Strappato

January 24, 2023

Mobile App Marketing Plan in 2023: A Step-By-Step Guide

Have you ever wondered what drives you to download one app rather than the others that result in the app store? Overall, the apps that appear in the top search results in Google or Apple stores are more likely to be installed. They occupy that strategic position thanks to an accurate mobile app marketing plan which helps with the acquisition of users for apps.

Beatrice Bursese

January 17, 2023

How to Promote Your App: Our Strategy in 4 steps for Your 2023’s Mobile Advertising Campaign

“Mobile app promotion” refers to all mobile marketing strategies aimed at bringing new users to your product. If you want to promote your app effectively by scaling up the volume of users, both paid and organic activities do it for you.

Elena Strappato

January 17, 2023