Mapendo | Blog

Programmatic Advertising: Best Practices For Your App Install Campaign

In this day and age, programmatic advertising has easily become the key for any app user acquisition strategy. According to IAB’s latest report about mobile app marketing, advertisers will allocate half of their entire advertising budget on programmatic advertising.

Mapendo Team

May 30, 2022

App Campaign Optimization: What You Need To Know (And How These 4 Tips Will Scale Your App Install Campaign)

The set-up and the optimization of an app install campaign are equally important when working for the creation of a successful app install campaign. Setting up the campaign means setting your goals, planning your strategy, deciding for your budget, creatives, CPI/CPA model, and so on.

Mapendo Team

May 30, 2022

App Install Campaign Creatives: A Complete Guide (And How It Will Help Your App Campaign Optimization)

When talking about app marketing, it is well known that every app install campaign, even after a carefully planned set-up and launch, needs to be optimized in order to deliver its full potential and generate not only installs, but also post-install events.

Mapendo Team

May 30, 2022

Create A Successful App Install Campaign In 4 Steps

In the world of mobile app marketing, app install campaigns are focused on user acquisition, and the key to achieve a successful app campaign is to design an effective user acquisition strategy and constantly work for the app campaign optimization after the launch.

Mapendo Team

May 30, 2022

App Install Campaigns At Scale: How To Develop An Effective App User Acquisition Strategy

Before the launch of an app install campaign, advertisers and app developers often ask their marketing partners how long it will take for them to scale the volume of installs and new users acquired. That’s the million dollar question that this post will unravel

Mapendo Team

May 30, 2022

3 Best Real Time Bidding Platforms For Your App Install Campaigns

The introduction of Programmatic advertising and Real Time Bidding Platforms in the ad tech industry has significantly changed the way ad campaigns and app install campaigns are managed and monitored.

Mapendo Team

May 30, 2022