Mapendo | Blog

3 Reasons To Run CPI App Campaigns

The first advantage of running CPI app campaigns is pretty obvious and it refers to the primary goal of the app install campaign. Indeed, CPI app campaigns first of all help app developers to significantly grow their app user base.

Mapendo Team

May 30, 2022

3 Reasons For Running App Install Campaigns With Programmatic Real Time Bidding

Nowadays, running app install campaigns with programmatic real time bidding is much more convenient. It is far quicker than the traditional media buying process specially in terms of optimizations, that are done by algorithms in real time, without any manual analysis nor manual integration of the source (that would require longer delays for optimizations).

Mapendo Team

May 27, 2022

A Successful App Install Campaign Strategy: Follow These Steps For A Better App Campaign Optimization

Based on the goal you want to achieve, be it to grow your app user base or to increase your in-app revenues, you can decide to run app install campaigns on a CPI (Cost-Per-Install) basis or on a CPA (Cost-Per-Action) basis

Mapendo Team

May 27, 2022

Media Buying vs Programmatic Media Buying & Real Time Bidding: What Is The Best Choice For Your App Install Campaign

In the field of app install campaigns and mobile app marketing we often hear about Media Buying, programmatic media buying and Real Time Bidding (RTB). These are terms that are often confused about, but they all mean different things.

Mapendo Team

May 27, 2022

From CPI To CPA App Campaigns: Everything You Should Know (And Why High-Quality Users Don’t Always Mean Volume)

In the mobile app marketing ecosystem there are many different strategies to help your user acquisition efforts. A lot of advertisers rely on app install campaigns they can run through Google, Facebook and programmatic partners.

Mapendo Team

May 27, 2022

How To Measure The Performance Of Your App Install Campaign: 4 Essential Metrics

Whether you are an app developer or an advertiser and you are looking for strategies to grow your app user base, you have certainly come across app install campaigns. Indeed, the goal of an app install campaign, as the name suggests, is to drive as many installs as possible and that’s not all

Mapendo Team

May 27, 2022