Angelica Marchetti

When Should E-Commerce Brands Scale Shopping App UA Before Black Friday?

Waiting until Cyber Week triggers soaring CPMs and the "Cold Start" penalty. Learn how a 4-to-6-week early ramp-up helps ad algorithms train efficiently, lowers acquisition costs, and turns early downloads into peak holiday revenue.

Angelica Marchetti

October 5, 2026

Is Rewarded Channel Worth It for Mobile Games User Acquisition?

Rewarded channels drive low-risk user acquisition and rapid ASO boosts for mid-core mobile games using multi-step CPE milestones. Learn how to structure milestone ladders and prevent post-reward churn.

Angelica Marchetti

October 5, 2026

Affiliates VS. Programmatic for Sport & Betting Apps Growth: Which to Use When?

Affiliate marketing provides a low-risk, CPA-driven foundation of pre-qualified bettors ideal for quick baseline traction in newly launched markets. In contrast, programmatic DSPs reach untapped, casual audiences with real-time bidding around live matches, delivering the incremental scale needed once affiliate channels saturate.

Angelica Marchetti

October 5, 2026

How Should I Scale Mobile Games After TikTok, Meta, and Google Ads Stop Working?

Scaling mobile game UA on walled gardens like Google and Meta eventually stalls due to rising CPIs, creative fatigue, and auction competition. By expanding into independent programmatic channels with partners like Mapendo, studios can unlock fresh, fraud-free audiences and optimize spend directly for high-LTV, post-install events.

Angelica Marchetti

October 5, 2026

How Do I Know If I’m Wasting My User Acquisition Budget?

Acquiring cheap downloads is a waste of budget if those users never convert or generate revenue. The fastest way to protect your ad spend is by comparing live campaign metrics against real-time, vertical-specific benchmarks.

Angelica Marchetti

October 5, 2026

How Much Does User Acquisition Really Cost? Channels, Metrics and Industry Benchmarks

Paid User Acquisition drives mobile app growth by combining paid channels—from major ad networks to programmatic platforms—with pricing models like CPI and CPA. In this article, discover why measuring post-install actions and benchmarking your costs are critical to ensuring long-term profitability and high ROAS.

Angelica Marchetti

October 5, 2026

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