Giulia Zonno

How Mapendo Helps App Developers Optimize Their UA Activities

Despite the continuous evolution that affects the mobile app marketing industry, carrying out successful user acquisition campaigns remains of paramount importance. Reading this article you will discover how Mapendo helps app developers optimize their user acquisition activities in order to reach long-term success.

Giulia Zonno

November 14, 2023

Advertising Games in 2024: 4 Ad Creatives Examples

Explore the dynamic world of game development and discover how advertising games have become a strategic revenue approach, seamlessly integrating ads for a non-disruptive player experience. From the effectiveness of various ad formats to successful examples like My Perfect Hotel, Royal Match, Angry Birds 2, and Gaminator, delve into the key insights shaping the future of mobile app marketing.

Giulia Zonno

November 14, 2023

Mobile Games Trends in 2024: Unveiling the Future in 7 Steps

As we approach 2024, the gaming industry prepares for transformative trends that will bring innovation and exciting developments in players' and developers’ lives. In this article we offer you some anticipations about 7 key mobile games trends in 2024!

Giulia Zonno

November 14, 2023

Holiday Season App Promotion: 5 Steps Towards Success

Christmas is coming, and this is the time for huge opportunities and challenges. From long–term user growth, ASO optimization, holiday season app promotion, to holiday-themed and A/B testing creatives, in this article you will find 5 possible steps you can take to successfully create and advertise your app during the holiday season.

Giulia Zonno

November 14, 2023

Most Popular Mobile Games in 2023: 10 Examples Across 3 Game Categories

As the end of the year approaches, we are here to present you 10 among the most popular mobile games in 2023 across 3 game categories: puzzle games, casual games, and strategy games. This article highlights the appeal and the strengths of these games, exploring their gameplay mechanics and popularity.

Giulia Zonno

November 14, 2023

Mobile Games Advertising: How Operating System and Geolocation Affect Mobile Games ROI

Discover the impact of Operating Systems and Geolocation on mobile games ROI. Understand the differences between Android and iOS, how geolocation influences advertising costs, and review ROI data for various countries. Gain valuable insights to enhance your mobile game marketing strategy. Check out the full article for an overview of these critical factors!

Giulia Zonno

November 14, 2023

What Is User Acquisition (UA): 5 Tips to Run Effective App Campaigns

If your goal is to run a successful user acquisition campaign, this article is for you! For mobile apps to thrive in such a competitive market, carrying out effective marketing activities and advertising campaigns is essential. Here, we show you different key strategies that you can implement to achieve a long-term success.

Giulia Zonno

November 14, 2023

7 Effective Mobile Games Ads to Improve Your Advertising Strategies

How many times have you come across numerous mobile games ads while playing on your mobile? This is exactly what you are going to read about in this article. Here, we will offer you a comprehensive exploration of 7 effective games advertising strategies that have proven to be particularly impactful.

Giulia Zonno

November 14, 2023

The Best Mobile Games Ads for 2024

As we approach 2024, it's vital to acknowledge the importance of strong advertising campaigns for tackling new challenges and seizing opportunities within mobile app marketing. In light of this, here you will read about the best mobile games ads for this new year and have the chance to better know Mapendo’s ad technology for video and playable ads: Dynamic Ad Units.

Giulia Zonno

November 14, 2023

Mobile Games Advertising KPIs: Top 5 Metrics to Monitor

In this article we’ll present five crucial KPIs to monitor that can determine the success of your mobile game advertising: Retention Rate (RR), Life-Time Value (LTV), Average Revenue Per User (ARPU), Return On Investment (ROI), and Return On Ad Spend (ROAS). Constantly monitoring allows you to collect crucial information about the performance and success of your mobile game advertising and implement effective improvement strategies.

Giulia Zonno

November 14, 2023

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