The holiday shopping season has become a global phenomenon and particularly this year - according to data.ai - it is expected that apps will reach 1.7 billion downloads during this holiday season!
Therefore, this time of the year represents for marketers a huge opportunity and challenge to stand out from their competitors: it’s time to optimize their marketing strategies and carry out truly effective holiday season mobile advertising.
Succeeding in this period may lead to success into 2024. Unfortunately, this is not as easy as it may seem. As the holiday season draws near, the competition gets fierce and tough.
But don’t worry, we are here to help you!
In this article, we’ll tell you about 5 steps you should take that will help you to stand out from the crowd. Do it and you will be able to develop a very successful holiday season app promotion.
- Aim at Long-Term User Growth
- Optimize ASO for Your Holiday Season App Promotion
- Promote Your App During Holiday Season
- Implement Holiday-themed New Creatives in Your App During Holiday Season
- A/B Testing and Optimization for a Successful Holiday Season Mobile Advertising
This period of the year represents a crucial period for businesses to actively pursue lasting growth. This involves not only securing the loyalty and retention of old consumers, but also and above all acquiring new ones.
Thus, businesses have the opportunity to cultivate sustainable growth through effective mobile user acquisition strategies. Acquiring new users for your app during the holiday season is more sustainable than getting existing users to generate revenue.
Addressing your holiday season mobile advertising towards the acquisition of new users allows you to build a strong base for implementing effective retention strategies throughout the holidays.
This approach not only boosts your app during the holiday season by consistently attracting business, but also increases the chances of maintaining consumer’s loyalty even beyond the holiday season.
Optimize ASO can be an effective strategy to boost your holiday season app promotion.
You could adjust your app store descriptions and promotional texts by including seasonal keywords or change your app store listing screenshots - enriching them with holiday season-related elements - especially if you have holiday-specific in-app events or sales.
Seasonal screenshots are not about simple visual renewal, but they can influence app store algorithms, potentially contributing positively to increasing visibility.
Another strategic approach could be changing the icon of your app during the holiday season. By doing so, you communicate to your users that your app is not only keeping pace with the times, but also that it introduces fresh features tailored for the holiday season.
Therefore, ASO optimization of your app during holiday season has the potential to elevate user interaction with your listing, fostering an increase in downloads from users actively in search of seasonal relevant apps
Consequently, effective ASO practices will enhance the visibility of your app during holiday season in app stores, making them more easily detectable over competing apps in the same category. Ensuring your app highlights its engagement in these festivities will significantly boost your holiday season app promotion.
In the midst of fierce competition, with thousands of advertisers competing for user attention - before, during, and after the holiday season - it is essential to develop strategies ensuring your app stands out and captures the interest of both potential and existing users.
Thus, it is crucial to make the best use of all the different ways and channels your app can be promoted during the holiday season, especially if your app features in-app events or sales tailored for the holiday season.
This includes the implementation of in-app advertisements, email marketing, social media advertising or also collaborations with influencers.
Implementing themed campaigns within your holiday season mobile advertising strategy, not only sparks festive excitement but also ensures your app remains forefront in the minds of your audience, outclassing your competitors.
If you manage to promote your app during the holiday season effectively, users will be more likely to turn to your app when the time for making in-app purchases comes.
In an era where human attention spans are fleeting and mobile users are quick to scroll past content that fails to capture their interest, creating captivating ads is crucial for giving your holiday season mobile advertising strategy a competitive edge.
Implementing seasonal and holiday themed creatives in your app allows marketers to easily captivate audience interest.
You may adjust the background and borders of your creatives or use the colors associated with the appropriate season, in order to better match with the holiday and make your app creatives look more cohesive.
Another way to boost your holiday season app promotion is to implement Christmas-themed creatives. Nevertheless, you should not stake everything on a single specific holiday, as this may play against the overall performance of your holiday season mobile advertising.
In contrast, you should embrace a diverse and wider range of seasonal winter themes. In this way, you not only increase their lasting impact, but also alleviate the need for constant generation of new ad concepts, effectively tackling the challenge of ad fatigue.
What is more, it has been noticed that among the four seasons, winter-related creatives consistently deliver the highest performance. Thus, implementing holiday-themed new creatives can effectively enhance your holiday season mobile advertising, as they allow you to capture the attention and emotion of users while strengthening your message.
One of the secrets to run successful holiday season mobile advertising campaigns is to identify those trends that will help you to stand out from the crowd.
A/B testing becomes crucial in this process, allowing you to minimize risks and to spot the winning combination of creatives that will undoubtedly capture your audience’s attention.
Even though A/B testing plays a fundamental role in any app marketing campaign strategy, this becomes particularly true with short-term holiday season mobile advertising, where relying on data-driven decisions becomes crucial.
With just a few weeks to make the most out of seasonal excitement and Christmas shopping, thorough testing becomes essential to optimize in real time the conversion of visitors into customers.
A/B testing goes beyond merely boosting revenue; it involves gaining insights into the thoughts and behaviors of your visitors through a careful analysis of test outcomes, allowing you to optimize your app during the holiday season and leverage their features to maximize UA performance.
It’s Beginning to Look a Lot Like Christmas!
Christmas is coming, and this means only one thing for marketers: it’s the time for huge opportunities and challenges.
We are in that time of the year where the competition for user attention is fierce and is fundamental to develop effective strategies in order to carry out successful holiday season mobile advertising.
From long–term user growth, ASO optimization, holiday season app promotion, to holiday-themed and A/B testing creatives, in this article we have offered you 5 possible steps you can take to successfully create and advertise your app during the holiday season.
By implementing these strategies, you can create an impactful holiday season app promotion that will lead you into an even more exciting and thriving 2024!
