Mapendo | Blog

Mobile Games CPI in 2024: Trends and Insights to Boost ROI

As the curtain goes up on the mobile game scene of 2024, revolution is in the air. Forget trying to rack up downloads, now it's all about CPI. Developers have a real shot at profitability and some serious ROI optimization, thanks to an accurate CPI for mobile games rate. With the power of CPI, marketers move through uncharted territory and enter 2024 victorious.

Viola Zannarini

December 29, 2023

Advertising Games in 2024: 4 Ad Creatives Examples

Explore the dynamic world of game development and discover how advertising games have become a strategic revenue approach, seamlessly integrating ads for a non-disruptive player experience. From the effectiveness of various ad formats to successful examples like My Perfect Hotel, Royal Match, Angry Birds 2, and Gaminator, delve into the key insights shaping the future of mobile app marketing.

Giulia Zonno

December 22, 2023

How Advertising in Mobile Games Boosts Revenues and ROI

Discover the keys to boosting profits and getting players more engaged through strategic advertising in mobile games. As mobile games take over our phones and tablets, developers and advertisers take advantage of different ad types like banner ads, interstitials, videos, playables, and incentivized ads to capture the user's attention without messing up their gaming experience.

Viola Zannarini

December 20, 2023

User Acquisition For Agencies

Leverage our machine learning powered platform to scale your clients’ user acquisition campaigns. Our proprietary OpenRTB bidder helps acquire high-quality users while ensuring full transparency and brand-safety.

Mapendo Team

December 18, 2023

Mobile Games Trends in 2024: Unveiling the Future in 7 Steps

As we approach 2024, the gaming industry prepares for transformative trends that will bring innovation and exciting developments in players' and developers’ lives. In this article we offer you some anticipations about 7 key mobile games trends in 2024!

Giulia Zonno

December 11, 2023

Holiday Season App Promotion: 5 Steps Towards Success

Christmas is coming, and this is the time for huge opportunities and challenges. From long–term user growth, ASO optimization, holiday season app promotion, to holiday-themed and A/B testing creatives, in this article you will find 5 possible steps you can take to successfully create and advertise your app during the holiday season.

Giulia Zonno

December 5, 2023