Mapendo | Blog

Mapendo Launches New Dynamic Banner Technology

In the last few months, we’ve started testing with app developers our latest feature for user acquisition campaigns: dynamic banner technology. In this article we’ll show the first impressive results achieved by the new app install banner ads generated by our technology, their impact on installs and, above all, ROI.

Roberto Tranquilli

August 25, 2023

IAP vs IAA: User Acquisition for Mobile Games

Before launching app install campaigns with new user acquisition partners, mobile game developers always set their KPIs in terms of profitability. Indeed, ROI has become the most important topic about user acquisition for mobile games.

Roberto Tranquilli

August 4, 2023

Grow Your Mobile Game With a DSP: What Does It Take ?

Mobile DSPs have proven a successful user acquisition tool for many mobile games in recent years. Most demand side platform companies help mobile apps grow providing them with sophisticated targeting capabilities, A.I.- powered optimization and automation.

Roberto Tranquilli

July 25, 2023

Boost ROI for Mobile Games: Top 3 Metrics to Look at

ROI seems to be the holy grail for mobile games’ developers, when talking about user acquisition. Don’t get me wrong, acquiring huge volumes of new users is still the ultimate goal, as long as such users generate revenue and bring value to the business.

Roberto Tranquilli

July 18, 2023

How to Increase ROI for Mobile Games

Here at Mapendo we work with many mobile game developers, who ask us to bring in big volumes of new users, while constantly aiming at their ROI target. Since it’s not an easy feat, cooperation with game developers is essential to the success of user acquisition campaigns.

Roberto Tranquilli

July 7, 2023

User Acquisition for Gaming and Non Gaming Apps: CPI vs CPA

In app install campaigns, app developers partner with sources like ad networks, DSPs and affiliate networks to acquire new users for their apps by showing them ads. Advertisers pay their UA partners through 2 different pricing models: CPI and CPA.

Roberto Tranquilli

June 30, 2023