Mapendo | Blog

Mobile User Acquisition with Mapendo

Don't miss our latest video here! Learn more about how Mapendo AI-powered solutions that can help your app grow and thrive. We deliver results at scale, help you to acquire high-quality users and maximize your ROI!

Chiara Patrizi

May 19, 2023

4 Strategies to Unlock Success in Mobile Games Marketing

Nowadays, mobile games are a serious business, and game developers have to strengthen their marketing strategies to stay ahead of the curve. With millions of apps vying for the attention of mobile users, promoting your mobile game has become a challenge. In this article, we'll take a deep dive into the world of mobile games marketing, providing you with the best practices to level up your mobile game. Let's get started!

Chiara Patrizi

May 19, 2023

How to Grow Your App with a Mobile DSP

A mobile DSP (Demand Side Platform) is a software automation tool used in mobile advertising. Mobile DSPs allow to gather, combine and analyze very large datasets to execute mobile advertising campaigns. Advertisers use mobile DSPs to manage and purchase ad inventory (banner, native, video ads) in a marketplace populated with ad placements from publishers.

Lorenzo Viscanti

May 16, 2023

Try, Download, Play: Why Playable Ads Are Winning in Mobile Games Marketing

Are you an advertiser tired of watching potential customers swipe past your ads faster than you can say 'download our game'? Playable Ads are here to help! Not only they provide a sneak peek of the gameplay experience but also offer a engaging way to capture the attention of your target audience. So make yourselves comfortable and find out more about how to level up your mobile game with playable ads!

Chiara Patrizi

May 16, 2023

CPA App Campaigns: The Golden Ticket for Advertisers in Mobile App Marketing

Are you tired of spending your advertising budget on clicks and impressions, only to see little to no results? Well, fear not, because that's where CPA comes in. The cherry on top is that with CPA campaigns, you don't have to worry about wasted ad spend on users who don't actually engage with your app. So, let's talk about why CPA is so important and the advantages it brings to the table.

Chiara Patrizi

May 9, 2023

Mission: Installs Possible! 4 Tips to Increase Your App Installs

Want to see your app skyrocket in popularity? With over 2 million apps available in the App Store and Google Play, it can be a challenge to stand out and attract users.Getting people to actually download your app is the ultimate challenge for any app developer. But fear not, we've got you covered! In this article, we'll share some proven strategies to increase your app installs and get your app noticed.

Chiara Patrizi

May 4, 2023