Mapendo | Blog

What is Affiliate Marketing?

Affiliate marketing is one of the hottest trends in online marketing today. But what is it exactly? There isn’t just one single and exact definition for “affiliate marketing”, but within the overarching category

Mapendo Team

May 26, 2022

Machine Learning Is The Future Of Mobile Advertising

Machine learning is one of the most common form of A.I. Its purpose to teach a technology to learn from the past in order to make predictions about the future. Machine Learning algorithms build a model based on “training data”, so they can learn without being explicitly programmed to do so.

Mapendo Team

May 26, 2022

What you need to know about mobile attribution after IOS 14.5 (and what you can do about it)

An Attribution Model is the strategy a marketer/analyst uses to understand which action is responsible for a conversion. Understand what is working and what is not is the first step of a successful media plan. A Mobile Attribution Model is what data analysts use to understand what is/are the reason/s behind the higher number of downloads that your app is receiving.

Mapendo Team

May 25, 2022

The Difference between DSP and SSP

Demand side platforms (DSP) and Supply side platforms (SSP) are essential components of modern programmatic advertising's real-time bidding processes. Read as we explore these two platforms, offering some of the best practises when managing them.

Mapendo Team

May 25, 2022

Advertiser Vs. Publisher

Advertisers are the owners of offers and are ultimately searching for users to and on their content. Publishers, on the other hand, provide quality traffic who will eventually convert the offers on which they land.

Mapendo Team

May 23, 2022

Mapendo Scaled The Installs Volume 4 Times In 5 Months For Uk-based Financial App Monese

Throughout the partnership, Mapendo optimized the CPA campaigns every day. They decided to keep the app sources that were delivering the most relevant events in the app funnel.

Mapendo Team

May 11, 2022