Mapendo | Blog

N°1 Cash Back App In The US Increases User Engagement 4X Thanks To Mapendo

High Level Results: +57% Installs, +372% Conversion Rate. Our goal was to maximise a high value KPI for the client, the number of First Scans, namely the action of scanning a receipt by using the mobile phone. We worked on boosting the rates of this type of post-install actions performed by acquired users, while also maintaining our client’s Customer per Acquisition Cost low, and thus improving their ROAS.

Mapendo Team

February 8, 2022

Mobile Growth: winning in User Acquisition for mobile apps

Bringing users to your online service is as important as getting potential customers enter through the door of your retail activity. As in any acquisition activity there are several ways to attract customers, some for free and some others paid.

Carlotta Pasqualini

February 4, 2022

Training data: the milestone of machine learning

Training data quality is one of those things that, if done right, guarantees success for any ml project. Here is why. Machine learning is a type of AI that teaches machines how to learn, interpret and predict results based on a set of data. As the world — and internet — have grown exponentially in the past few years, machine learning processes have become common for organizations of all kinds.

Lorenzo Viscanti

February 3, 2022

Programmatic App Campaign in 3 Steps (And How It Will Improve Your App User Acquisition Performance)

Programmatic app campaign can be the turning point of your app user acquisition strategy. It allows you to serve your ads on any app that has decided to opt for monetization and therefore, if you master it, your company will see the results and reap the rewards. Programmatic app campaign is a great way to boost your performance.

Carlotta Pasqualini

February 2, 2022

App Install Campaign Strategy: 3 Best Practices For Your App Campaign Optimization

Achieving excellent results in app install campaigns is not an easy task today, given both the fierce competition and the recent privacy-centric regulations that came with the release of Apple’s iOS14. That’s why it is necessary to put in place an effective app install campaign strategy.

Carlotta Pasqualini

February 2, 2022

Android 12: Latest Updates And New Privacy Features

Discussing the latest updates of the Android operating system, we must spend some time talking about Android 12. Android 12 has been announced by Google last year and officially launched with the Pixel 6 and Pixel 6 Pro in fall 2021. Despite a few initial bugs and delay on the launch, it is now up and running on many mobile phones.