Mapendo | Blog

Mobile Games Advertising KPIs: Top 5 Metrics to Monitor

In this article we’ll present five crucial KPIs to monitor that can determine the success of your mobile game advertising: Retention Rate (RR), Life-Time Value (LTV), Average Revenue Per User (ARPU), Return On Investment (ROI), and Return On Ad Spend (ROAS). Constantly monitoring allows you to collect crucial information about the performance and success of your mobile game advertising and implement effective improvement strategies.

Giulia Zonno

November 14, 2023

Cost Per Install By Country In 2024

Mobile App Cost per Install is the price metric used in mobile user acquisition. Cost Per install changes by country obviously as mobile traffic price depends mostly on the platform and the country. Thus itt is always necessary to bear in mind that CPI varies around the world, so it becomes mandatory to know the disparity between different countries in 2024 in order to better adjust your budget.

Carlo Indrizzi

November 14, 2023

Mobile App Marketing: Crucial Tips For 2024

With 2023 coming to an end, we have deemed it necessary to gather the most important takeaways to approach 2024 with the right tools and mindset. Click on the link inside this article to download the complete PDF report, augmented with data!

Carlo Indrizzi

November 10, 2023

Best Black Friday Apps: the Go-To Shopping Solutions for 2023

With the holiday season around the corner, Black Friday buzz is in the air and apps like Flipp, eBay and Fetch Rewards can bring exclusive discounts and incredible deals right to your fingertips, making your holiday shopping a breeze. So, explore these apps for a stress-free and successful Black Friday shopping experience!

Viola Zannarini

November 8, 2023

How Mapendo's Dynamic Ad Units are Increasing ROI for Mobile Games

Introducing Dynamic Ad Units: Your secret to captivating audiences and boosting user engagement. Stand out in the mobile advertising world and elevate your ROI with seamless, eye-catching experiences.

Viola Zannarini

November 3, 2023

Mobile Attribution Models And The Role Of AppsFlyer In App Marketing

Mobile attribution is a fundamental part in the world of app marketing, made even more complex by the emergence of recent regulations that protect user privacy. Let's analyze some models with which mobile attribution is performed, also considering the contribution of platforms like AppsFlyer, and how they comply with data protection laws.

Carlo Indrizzi

October 31, 2023