Mapendo | Blog

5 Mobile User Acquisition strategies post IDFA

Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Read here to learn how to acquire new users.

Mapendo Team

May 26, 2022

Android 12: Google’s announcement in a nutshell

Google’s announcement of Android 12 comes in the wake of Apple’s keynote, with all the privacy features related to IOS 15, and FLoC — Federated Learning of Cohorts — which is set to replace cookies in 2023. Android 12 is embracing the change and a new version of the OS has been announced.

Mapendo Team

May 26, 2022

Google Chrome FloC: how cookies will be replaced in 2023

After announcing its intention to ban tracking cookies on its very own Chrome browser by 2022, replacing them with a different tracking system based on group profiling, called FloC — Federated Learning of Cohorts — , Google decided to take a step back and procrastinate.

Mapendo Team

May 26, 2022

Apple 2021 Keynote: The Key Privacy Updates

It’s been a year of big changes for Apple and 2021 keynote was just another step in a clear direction: privacy. Apple’s commitment to protect user’s data started with the announcement of ATT and IOS 14.5 a little over a year ago

Mapendo Team

May 26, 2022

Cookieless Advertising Is Here And Will Not Go Away

A little over a year ago, Safari announced that it was going to start blocking third party cookies. Then apple kept on going and announced ATT — App Transparency Tracking — , which was bound to come with IOS 14.5 and it would allow the user to decide whether to be tracked or not.

Mapendo Team

May 26, 2022

5 Takeaways From Apple's WWDC 2021

In this article we will go through the major updates announced throughout the conference: what will maps be, some info about the latest MacOs (named Monterey), Ipad’s new software called IpadOS 15, IOS 15 for the iPhone operating system and the new privacy features.

Mapendo Team

May 26, 2022