Mapendo | Blog

The State Of Shopping Apps In 2022

Shopping apps have been hailed as the new frontier for retail ecommerce, with more consumers than ever turning to their smartphones to shop. Whether this is from the grip that the pandemic had on our lifestyle, turning many to their phones as the crux to connect to the outside world, or the rapidly growing technological advances, the lucrative opportunity that this offers for shopping app marketers to increase their mobile user acquisition is huge.

Mapendo Team

May 11, 2022

Mobile Programmatic: What You Need To Know In 2021

Programmatic advertising is an automated technology for media buying.And what does it mean? Over the years, programmatic has become a standard in the mobile and digital advertising landscape. It has made an “ancient” process easier, as before its existence, advertisers use to request proposals manually, negotiate wit the owner of the space and then strike a deal. This process could get tedious at times, complicated and time consuming.

Mapendo Team

May 10, 2022

CPI vs. CPA Campaigns, User Conversion and Customer LTV

Conversions are important, but being profitable is the ultimate goal. You’ve run a campaign, spent time for creativity and other aspects. Users are downloading the app with frequency, but you notice that they are also abandoning your app right away. On one hand, conversions — such as installs — are coming in bulks; but post install actions are not.

Mapendo Team

May 10, 2022

What You Must Know About Paid Mobile User Acquisition In 2022

In Mobile Marketing, paid user acquisition is simply a set of non-organic activities, performed by apps, with the goal of acquiring new users. Is a form of advertising mostly done to drive installs and bring users to the store page of the app.

Mapendo Team

May 10, 2022

5 User Acquisition Strategies Post iOS 14.5

Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Remember that to generate ROI from UA, you must have an audience composed by high quality users, who generate post-install events.

Mapendo Team

May 10, 2022

How To Set Up A Successful App Install Campaign Strategy

A successful app install campaign doesn’t end with its launch, but it needs to be monitored over time and to be constantly improved. The initial strategy is a necessary but not sufficient condition for making effective user acquisition efforts.

Mapendo Team

May 10, 2022