Mapendo | Blog

CPI vs. CPA Campaigns, User Conversion and Customer LTV

Conversions are important, but being profitable is the ultimate goal. You’ve run a campaign, spent time for creativity and other aspects. Users are downloading the app with frequency, but you notice that they are also abandoning your app right away. On one hand, conversions — such as installs — are coming in bulks; but post install actions are not.

Mapendo Team

May 10, 2022

What You Must Know About Paid Mobile User Acquisition In 2022

In Mobile Marketing, paid user acquisition is simply a set of non-organic activities, performed by apps, with the goal of acquiring new users. Is a form of advertising mostly done to drive installs and bring users to the store page of the app.

Mapendo Team

May 10, 2022

5 User Acquisition Strategies Post iOS 14.5

Acquiring new users is not easy. User acquisition pushes users to the app store, to download and open your app. But this does not mean that you have won. Installing your app, does not mean that users are using it. Remember that to generate ROI from UA, you must have an audience composed by high quality users, who generate post-install events.

Mapendo Team

May 10, 2022

How To Set Up A Successful App Install Campaign Strategy

A successful app install campaign doesn’t end with its launch, but it needs to be monitored over time and to be constantly improved. The initial strategy is a necessary but not sufficient condition for making effective user acquisition efforts.

Mapendo Team

May 10, 2022

How To Boost ROAS For Your App User Acquisition Campaigns

ROAS (Return On Ad Spend) measures the revenues generated from each dollar spent on app install campaigns. It can be computed as the ratio between the total revenues of an ad campaign and the total cost and it is believed to be good as long as it is positive.

Mapendo Team

May 10, 2022

Demand Side Platforms: What is it? How does it work?

A demand side platform, also known as DSP, is basically an operating system which lets advertisers buy digital advertising with a completely automated process. To be more specific, it is a technological platform that allows marketers to be linked directly to publishers who are selling their ad inventory through a marketplace.

Mapendo Team

May 10, 2022