Mapendo | Blog

In-App Purchases Optimization: UA Strategies To Boost Your App Revenue

The continuous refinement of targeting approaches and integration of advanced technique to data-driven optimization are essential for staying competitive in the ever-evolving mobile app landscape. Understanding the intricacies of in-app purchases is integral to crafting an effective mobile app user acquisition strategy that not only attracts new users but also nurtures them into loyal, high-value customers.

Pietro Castellani

April 24, 2024

Mobile Games Ads 2024: Monetization Strategies and User Acquisition Trends

Mobile game ads in 2024 represent a convergence of innovation, creativity, and strategic marketing. As the industry continues to evolve, it is essential for developers and advertisers to prioritize user experience and ethical considerations to ensure a sustainable and enjoyable gaming ecosystem for all.

Pietro Castellani

April 18, 2024

IAP And IAA: What is Netflix’s New Dilemma?

After two years since landing on the gaming market, Netflix records its first big success with the Grand Theft Auto trilogy. ‍The games' huge popularity may very well push the streaming platform towards introducing IAAs and IAPs in their apps. Find out why in this article!

Stella Saia

April 11, 2024

How To Master The Perfect Mobile User Acquisition Strategy

Mastering the intricacies of a mobile user acquisition strategy is not merely a necessity but a strategic imperative in today's digital world: From identifying the target audience to choosing the most effective channels and optimizing towards strategic KPIs, every aspect of the acquisition process plays a pivotal role in driving sustainable growth and success.

Pietro Castellani

April 9, 2024

Playable Ads: The Secret Weapon To Boost ROI

Playable ads have emerged as a powerful tool in mobile game advertising, offering an immersive and interactive experience for users and represent a groundbreaking evolution in the world of mobile games ads, offering a unique approach to engage with potential players: explore with us how they're reshaping the realm of mobile games ads, captivating audiences like never before.

Pietro Castellani

April 3, 2024

4 Mobile User Acquisition Strategies to Boost Your App's Growth

User acquisition is a crucial aspect of app growth. Without a solid user acquisition strategy, your app may remain unnoticed in the sea of apps available in the app stores.