Mapendo | Blog

DSPs For App Marketing Campaigns: Everything You Need To Know

In the last decade, DSPs have been increasingly employed in app marketing campaigns, and proved efficient. As independent platforms, they work as a centralized hub connecting multiple sources of traffic through a single interface, making ad buying much more accessible. ‍But this is just one of the many advantages of relying on these platforms for your app marketing campaigns: let’s dive in into some more of the benefits of this practice!

Stella Saia

March 27, 2024

Mobile Ad Networks in 2024: Everything You Need To Know

Mobile ad networks have revolutionized the advertising industry by providing advertisers with a powerful platform to reach their target audiences effectively.These networks utilize sophisticated algorithms and real-time data analysis to deliver tailored advertisements, maximizing engagement and conversion rates. Explore the intricacies and opportunities of this pivotal advertising ecosystem in our comprehensive guide.

Pietro Castellani

March 25, 2024

Pay Per Install Networks: The Best Ally To Your UA Efforts

When working with PPI (Pay per Install), partnering with a pay per install network is always a good idea. In fact, PPI networks generate traffic, which is the most important element of pay per install campaigns, regardless of the app marketing costs model employed.

Stella Saia

March 22, 2024

How to Optimize UA Budgets Allocation In Mobile Advertising in 2024

optimizing user acquisition (UA) budgets in mobile advertising is a multifaceted endeavor that requires strategic planning, data-driven decision-making and continuous optimization. Marketers around the world can make informed decisions about budget allocation and prioritize resources towards acquiring high-value users, monitoring campaign performance in real-time and making data-driven adjustments to optimize ROI.

Pietro Castellani

March 20, 2024

The Ultimate Guide to Mobile Game Ads in 2024

Mobile game ads serve as a means to achieve both goals, by offering users free access to games while generating revenue through ad placements. To ensure that mobile game ads are effective, developers must consider the preferences and behavior of their target audience.

Roberto Tranquilli

March 15, 2024

Hyper Casual Mobile Games: Top KPIs To Achieve Success

In the last couple of years, hyper casual games have seen their fair share of ups and downs. After their boom during the pandemic, they declined in downloads in 2022. Despite this, the hyper casual mobile games market was valued at around USD 16.66 billion according to Market Reports World, leaving room for growth in future years. ‍But what are hyper casual games? And what KPIs matter to measure their success? Let’s find out!

Stella Saia

March 14, 2024