Mapendo | Blog

Mobile App KPIs: A Guide For App Marketers

In this article we will provide a guide for app marketers to the most important mobile app performance KPIs to monitor in order to successfully achieve app growth. We’ve chosen these metrics based on our experience with advertisers from different app verticals such as fintech, shopping, subscription and mobile games. Indeed, please note that advertisers from different verticals may not give the same weight to a specific KPI.

Roberto Tranquilli

September 8, 2022

3 Reasons Why Mobile App Marketing Is Key To Growing Your User Base

Our grasp of mobile app marketing in 2022 has been significantly improved by the inevitable growth in mobile app usage. Advertisers now implement app install campaigns to target high LTV users through highly targeted ads, as well as applying creative app marketing tactics to connect and engage with potential users.

Mapendo Team

September 7, 2022

Why Mobile Banners Are Still Important For App Install Campaigns

We know very well when running app install campaigns creatives are crucial to the campaign performance. There are many available ad formats for app install campaigns, videos and playable ads are among the most used. But there is another format, the oldest format for online advertising that is bringing good results.

Lorenzo Viscanti

September 6, 2022

How To Measure Marketing ROI For Your App Install Campaigns

In app install campaigns it is essential to keep an eye on your efforts and spending in order to see if your campaigns are successful and if your users are high-quality users. This is particularly true for your app marketing efforts. App Marketing can be expensive, and if not properly executed can earn the reputation of that of a cost center rather than a profit-driver.

Mapendo Team

September 1, 2022

Everything You Need To Know About Performance Marketing For Apps 2023

Unlike traditional campaigns in which advertisers pay for impressions, with performance marketing you only pay for what is guaranteed. This strategy ensures that advertisers will only pay for conversion events that accomplish particular objectives.

Mapendo Team

August 31, 2022

Growth Marketing Strategies To Boost App Install Campaigns In 2023

In an increasingly fragmented mobile ecosystem, achieving app growth to increase user LTV, revenue, and ROAS can seem like a daunting task. However, there are key growth marketing strategies out there that will help crush your app growth KPIs. Let’s start with defining what growth marketing is and what it means for your app install campaigns:

Mapendo Team

August 30, 2022