App Growth: The Ultimate Guide To Help You Reach Your App’s Fullest Potential

Mapendo Team
September 21, 2022
App Growth: The Ultimate Guide To Help You Reach Your App’s Fullest Potential

The App growth market is a challenging, but essential component of the success of your app. 

The marketing techniques for growing an app's user base and attracting high-LTV users who will ultimately bring in more money than they were paid for are all included in mobile app growth.

By enhancing your mobile app growth strategy, you can make sure that your app remains relevant today and beyond. 

Adopting your mobile app growth strategy

A mobile app growth strategy's ultimate objective is to steadily expand your user base, generating high-LTV users and ultimately boost app downloads. Focusing on an effective user flow from acquisition to referral is crucial for developing a sustainable app growth strategy.

It's also beneficial to adopt a full funnel strategy, which places the product itself at the bottom of the funnel and marketing at the top. If your app's retention and monetization metrics show unhealthful growth, scaling it is not a good idea. In the end, a comprehensive funnel strategy provides you with a more complete picture of app growth rate.

Tips for mobile app growth

There are plenty of strategies that you can adopt to expand your app's user base past the first step of reaching the app store. To better understand your target users, you need to know your app inside out. This is because the first step in increasing your user base is to understand what works and what doesn't for your app growth plan. 

In today’s market, paid user acquisition is also essential because it provides more precise targeting and install campaigns that boost conversions. Combining both conventional ad networks as well as innovative platforms like DSPs is a holistic way to achieve mobile app growth.

Mobile app growth strategies

  1. Tracking KPIs

How well is the performance of your mobile app? Are you utilizing your app to its full potential? How much does a typical user cost you? How many users generate a profit?

Tracking the KPIs and analytics for mobile apps is the only way to get the answers to these queries. Key performance indicators will show you exactly what you're doing well and where you need to make improvements.

Tracking crucial KPIs like retention rate, high-LTV, churn rate, ROAS and ARPU will help you optimize your app growth strategy and achieve a higher overall app growth rate.

  1. Push notifications and re-engagement

Re-engaging your users and getting them interested in your app again is a powerful tool for long term app growth. By utilizing your mobile app’s analytics, you can find opportunities for re-engagement as you re-market towards this particular cohort of users. 

You should re-market the experience to customers who downloaded your app, used it religiously for a few days, and then stopped using it by identifying them through your analytics and re-engaging them with direct offers or calls to action.

  1. User testing

Utilize suggestions from unfavorable reviews to identify app pain areas, then poll or A/B test your audience to determine how they may be improved. By including your target market in product planning, you can be confident that your software will satisfy their demands.

Monitoring the user funnel by sending in-app events postbacks to marketing partners allows us to understand what the users like and what they don't. And it helps app install campaigns too!

  1. Optimize your app for first impressions

It makes sense that a mobile app's conversion rate is correlated with the first impressions that users have of it while downloading or using it from the Play Store and App Store. Focusing on App Store Optimisation is crucial in boosting both the app ranking and organic installs. You can explain to users how your program works in the first few seconds of contact and nudge them into downloading it. The first time you use an app from the store, take into account the optimization in light of your personal experience and expectations.

The secret is to concentrate your optimization efforts on the very prominent marketing materials displayed in the first impressions frame of each app store. Concentrate on improving the Feature Graphic in order to optimize your app for app stores.

  1. Place meaningful ads

While advertising is a major source of cash for app developers, they may also irritate users and make them lose interest. Ads are likely to draw users' interest and examination, especially if they are worthwhile.

By providing valuable adverts, you may take advantage of this chance. Using A/B testing as a tool helps you to better assess the performance of your creatives. Creatives also affect the revenues generated by the app install campaigns,  for example video ads are likely to generate more in-app purchases and revenues for mobile games compared to banners or other ad formats. With this said, make sure to concentrate on adverts that will likely thrill and fascinate your users. Analyze your users and advertisements, then make investments in the ad formats that are most likely to draw them. You may drastically raise conversion and buy rates by potentially establishing a connection with your app users during the ad stage.