Mapendo | Blog

Mobile App Marketing: A Comprehensive Guide To Grow Your App In 2022

Mobile app marketing includes marketing campaigns specifically designed for app users, aimed at acquiring them, improving their engagement, retaining them and monetizing. By developing an overall and coherent app marketing strategy, advertisers and app developers can grow their user base and eventually generate revenues from their users.

Mapendo Team

July 26, 2022

User Acquisition For Fintech Apps: A Deeper Look

Fintech has evolved into a mammoth field, with enough sub-niches and trends to meet any advertiser’s Mobile user acquisition strategy’s desires. And it doesn't look like the adoption rate of fintech apps will slow down anytime soon, with new downloads expected to reach almost 3 billions in 2023, thanks to a global ad spend above $4 billions.

Mapendo Team

July 25, 2022

Mobile App Promotion: 7 Tips To Successfully Grow Your App In 2022

Mobile App promotion refers to all of the app marketing activities, both organic and paid, designed to bring users to your app and to face the fierce competition in the mobile app industry. There are plenty of app marketing strategies to promote your app and grow your user base.

Roberto Tranquilli

July 22, 2022

User Acquisition For Mobile Games: Breaking Down By Genre

Mobile devices are being used to play mobile games anywhere at any time, making them much more practical than traditional console gaming. With this, something to consider for mobile user acquisition is that the demographics of mobile gamers have also been evolving and changing.

Mapendo Team

July 21, 2022

6 App Marketing KPIs To Optimise Your Mobile User Acquisition Strategy

Key performance indicators (KPIs), as their name implies, are crucial for determining how well your mobile user acquisition strategy is working. The following are the most important KPIs to incorporate as part of your app user acquisition strategy.

Mapendo Team

July 19, 2022

User Acquisition For Subscription Apps: Why Mobile Games Are No Longer Kings

This is the first time mobile games don’t claim the top spot in terms of consumer spending, and it has a natural impact on mobile user acquisition too. Ad spend from subscription apps, which was already growing during and after the pandemic, is now expected to see a dramatic boost.

Roberto Tranquilli

July 15, 2022