Mapendo | Blog

Get In The Game: Affiliate Marketing For Apps 2022

In the realm of mobile apps, affiliate marketing, which pays affiliates for promoting a company's goods and services, is one of the most effective advertising strategies. Affiliates are delighted to cooperate since they can profit from the business's use of this sort of marketing to increase clicks and app downloads.

Mapendo Team

August 3, 2022

What Is Mobile User Acquisition? Everything To Know 2022

So, how can you attract users by standing out among the millions of other apps? Especially when the typical smartphone user only downloads two app each month and over half don't download any at all? The answer lies with mobile user acquisition.

Mapendo Team

August 2, 2022

App Advertising: Benefits and Challenges

App advertising is an essential aspect for advertisers in order to grow their apps and acquire new users. App advertising is a broad term, so we are here to break it down. App advertising can be deployed in addition to organic user acquisition strategies such as app store optimization, aka increasing an app or game’s visibility in an app store.

Mapendo Team

August 1, 2022

User Acquisition For Shopping Apps: Breaking Down Statistics By Genre

Read on as we analyze key points in the shopping app world, from genres and downloads, to ad engagements and user lifestyle. Looking at these elements will allow us to identify key trends and tricks that you can apply to your own user acquisition strategy to bring ultimate success to your shopping app.

Mapendo Team

July 28, 2022

App Install Ads: Everything You Need To Know

App Install Ads are advertisements which include deferred deep links, bringing users who click on the ads directly to the app store, Google Play or App Store. When users download the promoted apps and open them for the first time the ads have generated a successful conversion.

Roberto Tranquilli

July 28, 2022

Mobile App Growth: The Top 5 Must Know Strategies

Your mobile app growth journey begins as soon as your app hits the store. But your app growth strategy needs to be planned long before this. There are a lot of different mobile apps in the market, including yours, meaning that even if your idea for a mobile app is original, success depends on a sound app growth strategy.

Mapendo Team

July 27, 2022