Mapendo | Blog

Creative Optimization For App Install Campaigns: How To Boost In-App Events

A successful app install campaign makes use of effective creatives in order to attract users and drive conversions. But what makes ads effective and why ? In every best practice list about ad creatives you will find creative optimization as the secret behind creatives’ success.

Mapendo Team

May 27, 2022

Mobile Attribution In The Post IDFA World

2021 has been a pivotal year for the world of mobile app campaigns and user acquisition, and new privacy rules are one of the major changes that reshaped the industry. So let’s try to recap what’s happened and shed light on the biggest changes.

Mapendo Team

May 27, 2022

Creative A/B Testing: What It Is And Why It Is Crucial To App Campaign Optimization Strategy

Creatives play for sure a big role in any paid user acquisition strategy but what really makes them effective to the eyes of users ? Design ? Format ? Copy ?

Mapendo Team

May 27, 2022

Creative Rotation Strategies For Your App Campaign Optimization

When it comes to mobile app install campaigns, creatives are a key factor for achieving success. But producing effective creatives isn’t enough because users tend to pay less attention to what they see due to many reasons such as banner blindness.

Mapendo Team

May 27, 2022

What is SKAdNetwork?

Apple introduced the SKAdNetwork in 2018, basically it is a different approach to campaign measurement that limits how data at the user level is available to the app developer (or the ad network).

Mapendo Team

May 27, 2022

What is View-Through Attribution? Does it Hurt Your Organic App Install ?

In mobile app install campaigns, conversions are attributed to ads via two attribution models: click-through attribution (CTA) and view-through attribution (VTA). The former measures a conversion when the user clicks on an ad and downloads the app within an attribution window

Mapendo Team

May 27, 2022